4.8 • 952 Ratings
🗓️ 17 July 2025
⏱️ 35 minutes
🔗️ Recording | iTunes | RSS
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In this episode, Erin Flynn—entrepreneur, author, and founder of the Cladwell app—joins us to talk about the moment she found herself surrounded by 450 pieces of clothing and asked, “How did I end up here?” Her memoir, The Road Less Worn, is a journey through identity, cultural expectations, and what we hold onto—literally and figuratively—that no longer fits. We explore how closets mirror our inner lives, the difference between dressing for success and dressing for someone else’s story, and what it takes to unravel a “more-is-more” mindset. Erin shares personal stories, mindset shifts, and lessons from building a startup rooted in intentional living, inviting us all to let go of what’s not ours—and make space for what is.
Erin Flynn is the CEO and founder of Cladwell, a smart closet and daily outfit app with over one million downloads. Her journey has taken her from the heart of a more-is-more culture to startup founder and fashion insider.
Now, in her memoir, she pulls back the curtain—untangling the stories we tell ourselves about success, identity, and what truly fits—not just in our closets, but in our lives.
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| 1:09.0 | which for me was ridiculous because I had over 450 items |
| 1:12.6 | hanging in my closet. And I couldn't help but wonder if I had bought so easily into this lie, |
| 1:21.2 | what other stories in my life had I bought into that no longer held up. When my closet is a total wreck and clothes are everywhere |
| 1:31.0 | and it's cluttered, it's typically a reflection of how my mind is feeling at that point in time. |
| 1:37.9 | We buy things because we aspire to be a person, but that person may not actually be who we really are. |
| 1:49.5 | And if we don't stop in question, society will always tell us who we should be. |
| 1:54.0 | And it's really important to figure out who that is for yourself. |
| 1:57.3 | Hello and welcome to the minimalist moms podcast. |
| 2:00.2 | In this episode, Aaron Flynn, entrepreneur, author, and founder of the Cladwell app, |
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