#45: The 5 Soundbites that Will Grow Your Business

The StoryBrand Podcast

StoryBrand.com

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 10 November 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most businesses struggle to explain what they do in a way that actually gets people interested. You tweak your website copy, add more content, and keep pitching your product, but the reaction is lukewarm at best. Why? Because you're missing the most critical part of a messaging strategy, what Donald Miller calls the "5 front steps." Think of your brand as a house. Without these front steps, you're essentially asking customers to leap onto your front porch with no ladder in sight. It's a recipe for lost sales. So how do you fix this messaging gap?

In this episode, Donald Miller and Kyle Reed walk through the 5 essential soundbites every business must use to spark curiosity and drive growth. You'll learn how to position your brand as the guide, write words that people actually remember, and create marketing that doesn't just get seen, it gets repeated. Tune in to learn the exact messaging framework that top brands are using right now to grow at lightning speed.

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Transcript

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0:00.0	What most businesses are missing in terms of a messaging strategy.
0:03.9	They're missing sound bites that are repeatable.
0:06.0	Everybody has them memorized.
0:07.2	And it gets people curious about your business.
0:09.7	When you look at billion-dollar brands, this is what they have figured out.
0:14.1	It's just to make people stop in their tracks and say, that sounds like something I need.
0:19.6	Can you tell me more?
0:20.4	If you can't make $200,000
0:22.2	off those five sound bites, I would be shocked. You're listening to the Storybrand podcast based
0:28.7	on Donald Miller's best-selling book, Building a Story Brand. The Story Brand framework is made up of
0:34.7	seven key elements, all of them anchored in one powerful idea.
0:39.3	Your customer is the hero and you are their guide.
0:43.0	Each week on the podcast, you'll get exactly what you need to craft clear messaging that
0:47.2	connects with more customers and grows your business.
0:50.3	Now let's dive in with your hosts, Donald Miller and Kyle Reed.
0:58.6	Thank you. Now let's dive in with your hosts, Donald Miller and Kyle Reed. Today we're here to talk about the five essential sound bites all businesses should have.
1:04.5	That's amazing because I have five.
1:06.6	That's incredible.
1:07.5	It's like we set that up.
1:08.9	I don't know how we did that, but we did it.
1:11.3	That's called the transition folks. Here's what I want to ask you, what is a company need when it comes to messaging campaigns?
1:18.0	Like the bare essence is that really what we're talking about. Let's talk about messaging, messaging, marketing, you know, you combine those together. There's something that all companies need to find success. What is it?
	...

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