You don't have to complicate your marketing.

You don't have to look at every single new trend,

every shiny object that comes out.

You can find those little things that are in the industry

that you can push back on, that is poor messaging

that will help disrupt the industry and help you stand out

because you're saying something different than what everybody has to say.

If you focus on clarity, you focus on not confusing your customers and making it absolutely simple, you will win. You're listening to

the story brand podcast based on Donald Miller's bestselling book, Building a Storybrand.

The story brand framework is made up of seven key elements, all of them anchored in one powerful idea.

Your customer is the hero and you are their guide.

Each week on the podcast, you'll get exactly what you need to craft clear messaging that

connects with more customers and grows your business.

Now let's dive in with your hosts, Donald Miller and Kyle Reed.

Today, let's dive in with your hosts, Donald Miller and Kyle Reed. Today we're talking with Josh Taylor, long-time friend and CMO of Opspot, a story brand certified

marketing agency that decided to stop serving everyone. I'm very curious about this,

and started serving only one industry better than anybody

else. Their story is a powerful example of what happens when you niche down, go deep, and

focus your message. This episode is going to be especially powerful for those of you in the

coaching and consulting industry because Josh became a coach and started a multi-million dollar coaching organization relatively

quickly. How long ago did you pivot into coaching? So we started the agency. Well, we pivoted

into our niche five years ago. All right. And what were you doing before you were coaching?

...