As entrepreneurs, we love variety, right? I want to try this. I want to try that. I teach my students treat their business like a racehorse, run it like a racehorse, which means stay in your lane, put your blinders on, don't look left or right, and just continue to do the same thing over and over again, longer than you might want to, so you become known for something. So this is not a brag. This is just a fact. If there's a room of entrepreneurs and someone says, I want to create a digital course who could help me, I know

my name's going to come up. And that's just years and years and years of staying in my lane and

doing my job well. You're listening to the Storybrand podcast based on Donald Miller's

bestselling book, Building a Storybrand. The story brand framework is made up of seven key elements,

all of them anchored in one powerful idea.

Your customer is the hero, and you are their guide.

Each week on the podcast, you'll get exactly what you need

to craft clear messaging that connects with more customers and grows your business.

Now let's dive in with your hosts, Donald Miller and Kyle Reed.

Amy, thanks so much for sitting down with us.

I think this is to be like the fifth time we've had you on our podcast.

You guys must love me.

We do love you. Honestly, we're like, hey, what's Amy Porterfield doing about every quarter? Can we have her back? Because there's so much we have to talk about. I love it. Let's do it. So today, I'm super excited to talk to you. We've been talking a lot about story brand about messaging and and how do you clarify that how

do you work with your messaging for your customers for your clients whatever that is one thing

i'm interested to talk to you about today is you have been uh kind of making a little bit of a

shift in your business you've been known for something for a long time you've done it really really

well but you're kind of seeing a little bit different a path.

And I'm curious, first off, if you could kind of tell us what you've been noticing and kind of shifting a little bit, you know, what were you known for? And what were you known? But how do you communicate that to your customer as being known for something versus now you're kind of taking them in a different direction? I love this question. So yes, for about 16 years, I've been known for helping people create and launch digital courses.

So taking your expertise about 16 years, I've been known for helping people

create and launch digital courses. So taking your expertise, your know-how, your skill set,

and packaging that up into a course so you could sell over and over again. So a lot of people

that work one-on-one with clients or service-based business and they really want more longevity

...