First, you talk about this notion of distrusting epiphanies, that when they appear in origin

stories, they're either oversimplified or just plain false, that the real story is a lot more

complicated than that.

So why is this truth so important for all entrepreneurs to understand?

Well, first of all, I'm glad you went through the book so quickly.

I think it's kind of appropriate that a book about Netflix would be bingeable.

I think that was kind of one of those subtle things you're aiming for when you write a book.

No, but seriously, unfortunately, there is a tremendous amount of myths about entrepreneurship

and about startups and about companies.

And one of the big ones, as I do mention in the book, is the epiphany story, which is that

belief that somehow these great ideas all of a sudden spring forth fully formed in some

eureka moment.

It's the moment that all becomes clear. Because those stories do resonate

with us. You know, there's the classic, what is the Airbnb where they can't make their rent.

And, okay, we're going to put an air mattress down in our spare bedroom and boom, there's Airbnb.

Or, you know, Travis can't get a cab on New Year's Eve and boom there's Uber or

late Fiat a movie and boom there's Netflix but the reason is it's not like that that the

patrimony of an idea is really complicated there's lots and lots of people involved each contributing

little bits and there's huge dead ends false stories is really complicated. There's lots and lots of people involved, each contributing little

bits. And there's huge dead ends, false starts along the way. And that's what I wanted to

tell in the book was that this is a complicated process that's fun, that's scary, that's interesting.

That's not just, boom, we're finished. That's right. And knowing that

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