446 - Cash In On Your Creative Ideas with Multi-Million Dollar Toy Inventor Azhelle Wade

The Marie Forleo Podcast

Marie Forleo

Education, Self-improvement

4.7 • 1.7K Ratings

🗓️ 24 June 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Multi-million dollar toy creator Azhelle Wade shares the pricing, pitching, and strategy secrets to turn your weirdest ideas into best-selling products.

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Transcript

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0:00.0	So I want to hear about the path that brought you to the toy industry.
0:04.5	Did you always know that this was the career you wanted to get into?
0:08.7	Right.
0:09.0	So I always knew I wanted to work with kids.
0:11.8	That was always my, that's where my baseline was at.
0:14.9	So I told my grandmother, I was like, I'm going to be a teacher.
0:18.0	Then I moved on to wanting to be a child psychologist.
0:22.5	Then I saw the movie of, what was it, the sixth sense. And I got totally freaked out. And I thought, oh, if I do
0:27.8	anything wrong, I'm going to get shot. So that's where my mind went. And then little by little,
0:34.4	I started getting into the art world and I met somebody who was actually doing exhibition design.
0:38.8	So I just followed in her footsteps and I ended up at the Fashion Institute of Technology where I did study exhibition design and focused on children's exhibitions, which one of my teachers said, hey, there's a toy design program here.
0:51.7	I think you should go for it.
0:52.9	And I did.
0:54.1	How cool. And so did you, so okay, you're in the toy design program here. I think you should go for it. And I did. How cool. And so did you,
0:56.2	so, okay, you're in the toy design program. When you were studying that, where you're like,
1:00.7	this is my path in life. Did you have that feeling in your heart? No. No. In my first podcast episode,
1:07.1	I literally said, there was a time when I started in toy design, I looked at my friend and I said,
1:12.0	why did you let me go into this industry? I am not made for this. It was so hard to come up with
1:17.9	ideas. Oh my gosh. Like the idea phase is so hard. So I thought I wasn't cut out for it. I had no
1:25.4	idea why I did it to myself. I was going to go for a
1:28.1	master's in exhibition design just as like an exit plan. And eventually I learned how to like
1:35.3	think and how to come up with ideas and how to see the world differently so that I could be
	...

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