447. Innovation vs Invention: Optimizing Current Systems vs Creating New Operations

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 29 June 2023

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you feel like your business isn't growing despite trying a multitude of new different things all the time, this is probably your issue. You are in invention mode where you are seeking out new operations and ways to grow your business rather than innovating what's currently working and optimizing your current systems. I want to share with you why innovation dominates invention and why.

Time Stamps:

(0:46) Innovation vs Invention

(1:54) Weight Loss Example

(3:26) Cal Newport and McDonalds Example

(5:36) Our IFCA Example

(7:40) Your Marketing

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Transcript

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0:00.0	invention is trying to invent like a new offer or invent a new funnel or a new way to get
0:06.5	customers or clients right like let's say you're trying to invent a new way to get clients and
0:10.9	you're you're like hey i found this uh you know social media agency that's going to help me with my
0:15.1	SEO and they're going to like post all my shit uh i'm going to go ahead and do that it's like okay
0:19.1	well what are you currently doing well i'm posting'm posting, you know, X number of times. I'm, I'm having conversations, yada, yada.
0:24.0	It's like, okay, is that working? Yeah, it's working. So why not just innovate that and do more
0:27.6	of that versus like walking away from the thing that's already been shown that's, that's worked
0:32.0	and jump to just some new fancy thing, right? Yo, everyone, welcome back to FitBiz Podcast.
0:38.3	What I'm going to talk about today is a subject that is fresh into my mind.
0:42.4	And it's all around invention versus innovation.
0:45.3	And if you listen to this and if you take practice, I'll share with you a few easy, simple,
0:50.0	innovative ways to improve your business all the way from your sales, your marketing, your product
0:54.9	that doesn't require you inventing, creating anything new. Okay, most of us jump from invention
1:00.5	to invention looking for something new, new vehicles, instead of innovating the processes or
1:06.1	systems that you already have at your disposal. A lot of times we try something for a very short
1:09.6	period of time and then just determine,
1:11.3	well, that thing's not working
1:12.3	or that thing didn't work, right?
1:14.2	And instead of thinking,
1:15.1	what's something new that I can create,
1:17.0	we have to learn to think,
1:17.9	what is something I'm currently doing
	...

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