#447: Innovation in content marketing with Deane Barker, Optimizely

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 17 November 2023

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I am here at Opticon 2023, Optimizely’s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we’re going to get to at least a few of those today.

Innovation and creativity don't happen in a vacuum. Humans work better in groups, and the right platform provides a base for their collective imagination to flourish.

Today we’re going to talk about content creation and management as tools to boost creativity and effectiveness of marketing efforts, all to the benefit of the customer.

To help me discuss this topic, I’d like to welcome Deane Barker, Global Director of Content Management at Optimizely.

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Transcript

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0:00.0	Welcome to season five of the Agile Brand with Greg Kielström, where we talk with enterprise
0:06.7	and technology platform leaders about the people, processes, and platforms that make marketing
0:11.6	and customer experience successful, scalable, and sustainable.
0:16.0	This is what creates an Agile Brand.
0:17.8	I'm your host, Greg Kielström, advisor and consultant for Fortune 1000 Marketing and
0:22.5	CX leaders and teams as principal and chief strategist at GK5A and bestselling author
0:29.2	keynote speaker, entrepreneur, and Agile certified coach.
0:33.6	The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack
0:38.0	technology services, talent services, and real world application.
0:42.7	For more information, go to teksystems.com.
0:47.4	To sign up for the Agile Brand newsletter and get the latest insights and articles on
0:51.1	marketing technology and CX, or to purchase a copy of my latest book, House of the Customer,
0:57.1	go to GregKielström.com.
0:59.2	You can also find all my books on Amazon and other retailers, and now on to the show.
1:08.3	We're recording this just a few weeks after Opticon 2023, optimized these annual conference
1:13.2	that took place in San Diego in October, where there are a lot of exciting announcements
1:17.4	and we're going to get to at least a few of those today.
1:20.6	Innovation and creativity don't happen in a vacuum.
1:23.2	Humans work better in groups, and the right platform provides a base for their collective
1:27.2	imagination to flourish.
1:29.2	Today we're going to talk about content creation and management as tools to boost creativity
1:33.6	and effectiveness of marketing efforts, all to the benefit of the customer.
	...

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