#446: Planning marketing headcount budgets for 2024 with Sue Keith, Ceres Talent
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 15 November 2023
⏱️ 22 minutes
🧾️ Download transcript
Summary
In this special episode, brought to you by Ceres Talent, a marketing staffing agency run by modern-day marketing matchmakers, we’re going to talk about planning for 2024, and what the experts are seeing as marketing leaders are identifying hiring needs and developing headcount budgets for 2024.
To help me discuss these topics, I’d like to welcome Sue Keith, Corporate Vice President at Ceres Talent.
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SYNOPSIS
The episode delves into the significance of returning to the office, highlighting that it encompasses more than just resuming work tasks. It emphasizes the importance of in-person interactions and spontaneous conversations, such as hallway chats and impromptu whiteboarding sessions, in fostering innovation within the organization. These types of interactions are seen as lacking on platforms like Zoom, which lack the spontaneity and connection-building that comes with face-to-face communication.
Furthermore, the guest, Sue Keith from Ceres Talent, underscores that being physically present allows for the development of what they refer to as the "connective tissue" of the organization. This involves getting to know individuals in different departments and areas of the company, such as operations, finance, or HR. Building these connections and understanding everyone's collective role contributes to a stronger sense of connection to the overall mission of the company.
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Transcript
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| 0:00.0 | Welcome to season five of the Agile Brand with Greg Kielstrom, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.6 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.8 | I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.5 | CX leaders and teams as principal and chief strategist at GK5A, and bestselling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real-world application. |
| 0:42.7 | For more information, go to teksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on |
| 0:51.1 | marketing technology and CX, or to purchase a copy of my latest book, House of the Customer, |
| 0:57.1 | go to GregKielstrom.com. |
| 0:59.2 | You can also find all my books on Amazon and other retailers, and now on to the show. |
| 1:07.8 | One quick note before we get started, I originally recorded this episode when I was a little |
| 1:11.8 | bit under the weather, so please excuse my voice on this. |
| 1:15.0 | Otherwise, I can't wait for you to listen. |
| 1:17.2 | In this special episode, brought to you by Sirius Talent, a marketing recruiting firm |
| 1:20.7 | run by modern-day marketing matchmakers, we're going to talk about planning for 2024, |
| 1:25.6 | and what the experts are seeing is marketing leaders are identifying hiring needs and |
| 1:30.0 | developing headcount budgets for 2024. |
| 1:32.8 | To help me discuss these topics, I'd like to welcome Sue Keith, corporate vice president |
... |
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