#448: Creating a strikingly different brand with Dharma Pachner, Contrast & Co.
The Agile Brand with Greg Kihlstrom
The Agile Brand
5 • 2.7K Ratings
🗓️ 20 November 2023
⏱️ 21 minutes
🧾️ Download transcript
Summary
I’m excited to bring you the latest in a multi-part series sponsored by Contrast & Co., an award-winning brand strategy and communications agency determined to build the most strikingly different brand experiences anywhere.
Today we’re going to talk about creating a strikingly different brand, why it is so important, as well as the cost of inauthenticity in branding.
To help me discuss this topic, I’d like to welcome Dharma Pachner, Founder & Chief Creative Officer at Contrast & Co.
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Transcript
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| 0:00.0 | Welcome to season five of the Agile Brand with Greg Kielstrom, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.6 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.8 | I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.5 | CX leaders and teams as principal and chief strategist at GK5A, and bestselling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real-world application. |
| 0:42.7 | For more information, go to teksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on |
| 0:51.1 | marketing technology and CX, or to purchase a copy of my latest book, House of the Customer, |
| 0:57.1 | go to GregKielstrom.com. |
| 0:59.2 | You can also find all my books on Amazon and other retailers, and now onto the show. |
| 1:06.8 | I'm excited to bring you the latest in a multi-part series sponsored by Contrast and Co, |
| 1:11.8 | an award-winning brand strategy and marketing communications agency to determine to build |
| 1:16.1 | the most strikingly different brand experiences anywhere. |
| 1:19.4 | Today, we're going to talk about creating a strikingly different brand, why it's so important, |
| 1:24.0 | as well as the cost of inauthenticity in branding. |
| 1:27.4 | Tell me, discuss this topic. |
| 1:28.6 | I'd like to welcome Darma Packner, founder and chief creative officer at Contrast and Co. |
| 1:33.5 | Darma, welcome to the show. |
... |
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