This is the Read to Lead podcast, episode 446.

If we think everything's got to originate with me, it's got to come from my own brain and it's got to come from nothing effectively. Then we're never going to generate.

When we see that there's lots of inputs that can stimulate our thing,

that's how we define inspiration, by the way, the disciplined pursuit of unexpected input.

We all want great ideas, but few actually understand how great ideas are born.

Innovation is not an event, workshop, a sprint, or a hackathon. It's a result of

mastering idea flow, a practice that elevates everything else you do. Hi, I'm Jeff Brown, and this

is the Read to Lead podcast. It's the podcast dedicated to your personal and professional growth,

where I believe that if you want to achieve true

success in business and in life, that intentional and consistent reading is a must.

What's the point of a podcast about reading?

Well, I hope to help narrow your ever-important reading list and bring you from each author

we talk to the key insights and main ideas from the book we're diving into.

Today's guest is Jeremy Utley. He's co-author, along with Perry Claibon, of a book called

Idea Flow, the only business metric that matters. I'll be asking Jeremy to share why he

believes there's no such thing as a creative person. Rather, it's a skill set. You've either developed it or you haven't.

Why creativity is important to every organization, not just the, quote, creative ones.

Some of the misconceptions that keep individuals and teams from innovating more routinely and plenty more.

Later today, I'll be holding the last live class in the third iteration of my

new cohort called Note Making Mastery. And I have good news. If you've missed October's live

cohort, as of today, you'll be able to access all five of our sessions on demand. It is hands

down the most popular course I've created and taught over the last nine or 10 years.

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