#445: Headless commerce with Jim Tattersall, Rotate

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 13 November 2023

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today we’re going to talk about headless commerce, what it is, how to do it well, and why it is making sense for more and more brands.

To help me discuss this topic, I’d like to welcome Jim Tattersall, Founder & CTO at Rotate°.

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Rotate website: https://studiorotate.com/

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SYNOPSIS

In this episode, Jim Tattersall from Rotate emphasizes the importance of prioritizing the customer experience over solely maintaining a system. They explain that when organizations focus too much on maintaining the system, it can cause teams to lose sight of their philosophy. This means that teams may become overly focused on the technical aspects of system maintenance rather than finding ways to enhance the overall customer experience.

The speaker stresses the need for organizations to fully operationalize this customer-centric approach. They highlight the significance of clean and reliable data in this process. It is crucial for organizations to determine the source of truth for their data and where it should be stored.

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Transcript

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0:00.0	Welcome to season five of the Agile Brand with Greg Kielström, where we talk with enterprise
0:06.7	and technology platform leaders about the people, processes, and platforms that make marketing
0:11.7	and customer experience successful, scalable, and sustainable.
0:16.0	This is what creates an Agile Brand.
0:17.9	I'm your host, Greg Kielström, advisor and consultant for Fortune 1000 Marketing and
0:22.5	CX leaders and teams as principal and chief strategist at GK5A and bestselling author
0:29.2	keynote speaker, entrepreneur, and Agile certified coach.
0:33.6	The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack
0:38.0	technology services, talent services, and real world application.
0:42.8	For more information, go to tksystems.com.
0:47.4	To sign up for the Agile Brand newsletter and get the latest insights and articles on
0:51.1	marketing technology and CX, or to purchase a copy of my latest book, House of the Customer,
0:57.1	go to GregKielström.com.
0:59.2	You can also find all my books on Amazon and other retailers, and now on to the show.
1:07.7	Today we're going to talk about headless commerce, what it is, how to do it well, and
1:11.8	why it makes sense for more and more brands.
1:14.3	Tell me, discuss this topic.
1:15.3	I'd like to welcome Jim Tattersall, founder and CTO at Rotate.
1:19.8	Jim, welcome to the show.
1:21.2	Hey, thank you so much for having me, Greg.
1:23.8	It's a bit looking forward to having a chat with you today.
1:26.7	Yeah, definitely.
	...

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