443 The Most Amazing Marketing Book Ever by Mark Schaefer & Friends
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 7 July 2023
⏱️ 71 minutes
🧾️ Download transcript
Summary
The Most Amazing Marketing Book Ever by Mark Schaefer & Friends
About the Book:
Bestselling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write a chapter with 10 inspiring marketing ideas. In this one-of-a-kind book, you'll find inspiring ideas on social media, content marketing, personal branding, word of mouth, promotions, research, and much, much more.
Whether you're new to marketing or an experienced pro, you're sure to find some gold nuggets among the more than 350 marketing observations and ideas packed into this book!
Start here if you're looking for fresh ideas to take your small business marketing to the next level!
About Mark Schaefer:
Mark Schaefer is an internationally recognized keynote speaker, educator, business consultant, and author.
Mark has worked in global sales, PR, and marketing positions for over 30 years and now provides consulting services, marketing strategies, and marketing workshops with his firm, Schaefer Marketing Solutions.
He is the bestselling author of ten books, is the host of The Marketing Companion podcast, and his blog is one of the top marketing blogs in the world.
Mark has shared his insights on television and radio networks and in periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC, and CBS NEWS. He is a regular contributing columnist to The Harvard Business Review.
And, interesting fact – Mark Schaefer is the King of The Marketing Book Podcast and this interview marks his 9th book interview on the show, more than any other author!
Transcript
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| 0:00.0 | This is Mark Schaefer, the lead author of the most amazing marketing book ever and you are listening to the marketing book podcast. |
| 0:12.0 | Welcome to the marketing book podcast helping you keep up with the smartest |
| 0:16.2 | thinking in the quickly changing field of modern marketing and now here's your |
| 0:21.0 | host Douglas Burdett. |
| 0:23.5 | Hello, thanks for joining me on the marketing book |
| 0:25.4 | podcast, where each week I publish an interview |
| 0:27.8 | with the author of a new marketing or sales book, |
| 0:30.0 | and which has been named by Forbes and LinkedIn amongst others is one of the top |
| 0:33.8 | marketing podcast don't worry about taking notes you can find links to everything |
| 0:37.5 | linkable in this episode's website page at marketingbook podcast |
| 0:41.4 | dot com and since I get to read every book featured on the show, |
| 0:45.0 | if I can recommend a specific marketing your sales book |
| 0:48.0 | or any other resource I know of |
| 0:50.0 | for whatever challenge you're facing, |
| 0:52.0 | send me a LinkedIn connection invite with a message that you're facing. Send me a LinkedIn connection invite |
| 0:53.6 | with a message that you're a listener, |
| 0:55.1 | and I will do my best to get you pointed in the right direction. |
| 0:58.7 | My name again is Douglas Burdett. |
| 1:00.7 | All right, let's get on with the show. Today we welcome back, Mark Schaefer, to talk about the book he has co-authored with 35 other authors, the most amazing marketing book ever. Mark Schaefer is an internationally |
| 1:14.5 | recognized keynote speaker, educator, business consultant, author, and all around |
| 1:19.7 | nice guy. Mark has worked in global sales, PR and marketing positions for over 30 years and now provides |
| 1:26.0 | consulting services, marketing strategies, and marketing workshops with his firm, Schaefer |
... |
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