442: CEO Day - Determine Your Business Strengths, Weaknesses, Opportunities and Threats (SWOT)
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 22 October 2020
⏱️ 20 minutes
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Summary
Today I share a time-honored tool in the business world: the SWOT analysis.
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and it is a great strategic planning tool that helps you look at your business internally and externally.
Before you create a plan for 2021, let’s pause and analyze how things are currently going in your business, and figure out what improvements you can make in the future.
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Transcript
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| 0:00.0 | People often ask me, what should I do during a CEO day or CEO retreat? If you don't know what that is, |
| 0:07.4 | that's where you take time away from working in your business to working on your business. |
| 0:13.7 | Today I share a time honor tool called a SWAT analysis. It's a great strategic planning tool that can help you see where you are today |
| 0:23.8 | so you can have confidence where you should go in the future. Before we dive in, may I welcome you to the |
| 0:36.1 | BISCICs podcast. I'm your host, Natalie Eckdal. |
| 0:39.3 | I'm a business strategist, a bit of a coffee snob, out-of-the-box thinker, author, speaker, mama, caregiver, MBA, and CEO of BizChicks, Inc. |
| 0:50.5 | I'm obsessed with helping women entrepreneurs grow and scale their businesses while retaining |
| 0:55.0 | more profit, delivering more impact and creating more time for their VIPs. My VIPs are my husband |
| 1:04.0 | Mark and our three kiddos ages 6 to 18. Yes, we have an adult here and we also have two kittens |
| 1:10.2 | named Missy and Max. |
| 1:12.3 | I have a very full life running a home, family, and this dream business where we coach and |
| 1:19.1 | train high-performing women entrepreneurs from around the world. |
| 1:23.9 | Currently, I have three teams helping run my life. Yes, it's taking three these days. The amazing |
| 1:30.2 | biz chicks team, my awesome home support team and an incredible team of caregivers helping my mom. |
| 1:37.0 | My favorite thing to encourage other women on is to get as much help as they can afford. |
| 1:43.5 | And may I remind you that just because you can do something does not mean that you should. |
| 1:52.8 | Are you ready to take a step back and see the big picture in your business? |
| 1:58.0 | This is so hard to do when you are busy in the day-to-day, working with clients, working with your team, figuring out your business. This is so hard to do when you are busy in the day to day, working with |
| 2:02.0 | clients, working with your team, figuring out your systems, keeping track of your finances, |
| 2:07.3 | but you're the CEO of your business and life and it is your job to create a vision for the future. |
| 2:14.1 | Before you create your vision and plan for 2021 and beyond, I want you to pause and analyze |
| 2:20.6 | how things are going now and how they can improve. This involves looking internally and |
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