Are the gifts you are giving to people just turning them off? John Ruhlin joins the show today to teach us about good, and bad, gift giving. In the business world, gifts can be a great way to build and maintain important relationships. But they can backfire if you have not invested the intentionality that the process deserves. John’s new book, “Giftology,” breaks it all down. John Ruhlin got his start selling Cutco knives in order to pay for med school. There, he developed his own strategy and rose to be Cutco’s #1 knifes sales representative. Now, as the founder of the Ruhlin Group, John advises companies and entrepreneurs on gift giving. He has worked with the Chicago Cubs, Morgan Stanley, Keller Williams, Jacksonville Jaguars, Shell, Caesars Palace and many more organizations and individuals looking to build meaningful relationships through giving gifts. Tune into this episode to learn concrete tips on how to pick good gifts, including ones that are scalable and will not break the bank. You will also learn about how to put together a proactive strategy, including the timing of gifts and how much to invest in them. Gift giving is a powerful relationship-building tool; learn how to use it skillfully. Check out John Ruhlin’s book, "Giftology," today. Through poignant personal stories and data-backed evidence, Ruhlin breaks down how you can master the magic of Giftology. To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Making sure your gift is personalized and meaningful Gifts as expressions of gratitude, not expected reciprocation  Common gift giving mistakes to watch out for Links & Tools from This Episode: Read John Ruhlin’s Book, “Giftology” Learn more at GiftologyGroup.com Follow John on Instagram: @JohnRuhlin Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com *** Looking to start your next big thing? One of the first steps to take when building your brand or business is creating a website. But if you’re no web developer or can’t hire one, don’t worry–Hostinger is here to help. They offer affordable hosting solutions, emphasizing technological innovation and accessibility. They make it easy to establish an online presence using cutting-edge technologies like an AI assistant aimed at enhancing the user experience. If you’re ready to take your business online, visit Hostinger.com/onething and use code ONETHING for 10% off. *** Produced by NOVA Media Mentioned in this episode: Factor 75 Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75