You're listening to the Online Marketing Made Easy Podcast episode number 44.

Welcome to the Online Marketing Made Easy Podcast. Business advice so easy, you'll feel like you're cheating.

And now your host, Amy Porterfield.

Well hello there, welcome to another edition of the Online Marketing Made Easy Podcast.

I'm thrilled that you're here today and I'm excited because we have a returning guest.

I always love to have returning guests on the show because that means we get to dive even deeper and usually go behind the scenes.

And that's exactly what we're going to do today.

So my guest today is Mike Stelzner, the founder of Social Media Examiner, the world's largest online social media magazine, and the host of the top rated podcast, social media marketing.

Now as I mentioned the first time I interviewed Mike, my relationship with Mike started years and years ago.

So here's the deal. When I was still working with Tony Robbins, we hired Mike to write a white paper for one of Tony's online campaigns.

At the time, Mike was still doing his white paper business and social media examiner did not even exist.

And so I was the liaison between Tony's edits and Mike's revisions.

Now Tony always has tons and tons of edits. It doesn't matter how great the paper was that Mike created. That's just Tony's nature.

So there were a lot of intense phone calls back and forth with Tony and with Mike and Mike and Mike and I became really good friends in the process.

So when I left the Tony Robbins position, Mike was just starting social media examiner and he brought me on board as a consultant to write some articles and to help build his Facebook page.

It hadn't even existed yet. And so we created it Mike and I together from scratch and I learned a lot about Facebook and that whole process.

So Mike's been a friend and a mentor for many years. Now for today's episode, I really spent some time thinking about the most valuable insight might could share with us that would be the most helpful to your business growth.

And what I came up with was this most of you that are listening are bloggers or at least you plan to blog in your business at some point and one area where Mike excels the most is blogging.

And if you're anything like me, you appreciate it really good behind the scenes view of how things work. So in this episode, I asked Mike to take me behind the scenes with him and share his blogging process.

Now keep in mind that Mike has a very large company, wait until you hear about how many people are actually involved with the creation of one single blog post.

It's going to blow your mind. But most of us don't have big companies and big budgets. And so as you listen to Mike's process, keep an open mind and start to think of ways that you can apply his big strategies on a smaller level to increase your efficiency and just the value overall of your content creation.

There are a lot of great things in here that you can take away and apply to your business.

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