44: A Plague With Very Minor Effects
Accidental Tech Podcast
Marco Arment
4.3 • 2.5K Ratings
🗓️ 18 December 2013
⏱️ 111 minutes
🧾️ Download transcript
Summary
- What if the new USB connector is too similar to Lightning? (John Gruber on Lightning)
- Potential for 5120-wide Retina displays to overcome Thunderbolt bandwidth limits by using "dual-input displays"?
- John's "quick" tips for TV calibration. (THX TV-calibration app)
- "Rate This App" dialogs:
- The Talk Show's excellent discussion.
- Marco's post.
- Underscore David Smith on App Store quality standards.
- How Apple could process "report as inappropriate" at scale.
- The effects of web popularity on Casey and Marco's respective unpopular apps (Fast Text and Bugshot).
- 5 Whys exploring why developers use "Rate This App" dialogs.
- What could Apple do to improve this?
- App Store discoverability vs. search, and how search could be improved.
- How much developers should be responsible for their own app marketing, and the uncomfortable reality that many apps just aren't compelling enough to sell well.
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Transcript
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| 0:00.0 | What does your application have going for a brand-wise, as a hideous icon that happens |
| 0:06.0 | to include feet? |
| 0:07.0 | And so, following that brand, like, you're going through a rebranding effort, all you've |
| 0:14.4 | got going for you is the fact that your icon had feet. |
| 0:17.4 | And so getting a non-hideous icon that has feet, it's like you're owning it, you're owning |
| 0:22.7 | the feet. |
| 0:23.7 | So, but what if I don't really need to worry about brand recognition, because only like |
| 0:28.0 | three or four hundred people I've ever bought the damn thing in the first place? |
| 0:31.5 | It doesn't, it doesn't matter. |
| 0:32.5 | It's not like people are going there looking for the feet. |
| 0:34.4 | That's what you got as feet. |
| 0:35.9 | And you know, I think being whimsical, like, that was your instinct. |
| 0:38.9 | That's what you brought to the application. |
| 0:40.4 | You drew feet on that terrible icon. |
| 0:42.3 | You brought that. |
| 0:43.3 | That came from you. |
| 0:44.3 | That is your own personal creative input into the branding of this application. |
| 0:47.6 | If you got some other creative input, put it in, but don't like, I wouldn't just throw |
| 0:50.8 | that away. |
| 0:51.8 | You wanted feet. |
| 0:52.8 | You got feet. |
| 0:53.8 | Basically, you like it plus feet. |
... |
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