meta_pixel
Tapesearch Logo
Log in
Accidental Tech Podcast

44: A Plague With Very Minor Effects

Accidental Tech Podcast

Marco Arment

Technology

4.32.5K Ratings

🗓️ 18 December 2013

⏱️ 111 minutes

🧾️ Download transcript

Summary

Sponsored by:

  • Backblaze: Online backup for $5/month. Native. Unlimited. Unthrottled. Uncomplicated.
  • Hover: High-quality, no-hassle domain registration. Use promo code ATP for 10% off.
  • Audible: Over 150,000 downloadable audiobooks. Get a free audiobook with a 30-day trial.

Transcript

Click on a timestamp to play from that location

0:00.0

What does your application have going for a brand-wise, as a hideous icon that happens

0:06.0

to include feet?

0:07.0

And so, following that brand, like, you're going through a rebranding effort, all you've

0:14.4

got going for you is the fact that your icon had feet.

0:17.4

And so getting a non-hideous icon that has feet, it's like you're owning it, you're owning

0:22.7

the feet.

0:23.7

So, but what if I don't really need to worry about brand recognition, because only like

0:28.0

three or four hundred people I've ever bought the damn thing in the first place?

0:31.5

It doesn't, it doesn't matter.

0:32.5

It's not like people are going there looking for the feet.

0:34.4

That's what you got as feet.

0:35.9

And you know, I think being whimsical, like, that was your instinct.

0:38.9

That's what you brought to the application.

0:40.4

You drew feet on that terrible icon.

0:42.3

You brought that.

0:43.3

That came from you.

0:44.3

That is your own personal creative input into the branding of this application.

0:47.6

If you got some other creative input, put it in, but don't like, I wouldn't just throw

0:50.8

that away.

0:51.8

You wanted feet.

0:52.8

You got feet.

0:53.8

Basically, you like it plus feet.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Marco Arment, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Marco Arment and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.