This is the Read to Lead podcast, episode 439.

If you want to grow, if you want to innovate, one of the things I would suggest is innovating against external change because it's far more

likely that you're going to be disrupted than be the disruptor.

At this moment, rogue waves are forming around your business. Emerging technologies, changing

demographics, the data economy, automation and other trends. The undercurrents of radical systemic change are crashing into each other.

When they converge, they'll produce sea changes that sink companies and wash away entire industries overnight.

If your competitor can't write out the next wave and you can, you win.

Hi, I'm Jeff Brown.

And this is the Read to Lead podcast.

It's the podcast that's dedicated to your personal and your professional growth.

I started Read to Lead because I believe that if you want to achieve true success in your

business and in your life, that intentional and consistent reading is the best place to start.

I will help you to narrow your ever-important reading list

and bring you the key insights and main ideas

from some of today's most successful and inspiring authors and their books.

Today, we are joined by author Jonathan Brill.

He's written a book called Rogue Waves,

Future Proof Your Business to Survive and Profit from Radical Change. I'll be asking Jonathan your business to survive and profit from radical change.

I'll be asking Jonathan about how to identify and capitalize on the economic, technological,

and social trends that will collide to reshape your business, ways to turn sudden threats

into outsized opportunities, how you as a leader can create a culture of entrepreneurship and experimentation

in your organization, and plenty more. When it comes to the content you consume, be it this

...