438-The Audience Demographics of Radical Personal Finance (And What Surprised Me the Most!)

Radical Personal Finance

Joshua J. Sheats, MSFS, CFP, CLU, ChFC, CASL, RHU, REBC, CAP

Self-improvement, Business, Education, Investing

4.2 • 1.9K Ratings

🗓️ 21 March 2017

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I recently completed a brief demographic survey of the Radical Personal Finance audience. I learned a ton about who you are!

I thought it would be fun for me to share it with you and share how it impacted me.

Enjoy!

Joshua

Do you need a website? Reach out to my own personal web team at www.sillygrasshopper.com and see if they can help you!

Radical Personal Finance Audience Demographics

Gender
Male   78.9%
Female   21.1%

Age
13-17   0.2%
18-20   0.6%
21-24   6.9%
25-34   48.5%
35-44   29.8%
45-54   9.9%
55+   4.2%

Marital Status
Single   27.4%
Married   70.1%
Divorced   2.4%
Widowed   0.1%

Race
Asian   4.5%
Black   3.9%
Caucasian   82.1%
Hispanic   4.5%
Native American   0.1%
Pacific Islander   0.7%
Other   4.2%

Education
Less than high school graduate   0.4%
Graduated high school / GED   1.7%
Trade / Technical school - no degree   1.5%
Attended college but did not graduate   5.4%
Two year college degree   5.3%
Four-year college degree   50.1%
Masters degree   26.6%
Doctoral degree   9%

Income
<25k   2.8%
25k-49k   7.6%
50k-74k   14.7%
75k-99k   16.5%
100k-199k   40.8%
200k+   17.6%

Transcript

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0:00.0	Welcome to Radical Personal Finance, the show dedicated to providing you with the knowledge,
0:04.2	skills, insight, and encouragement you need to live a rich and meaningful life now while
0:08.9	building a plan for financial freedom in 10 years or less.
0:12.1	Today we're not going to talk about a specific
0:13.9	financial planning question. Rather I'm going to talk up to you about who you are and
0:19.6	who your fellow listeners are.
0:23.2	I'm going to report to you on some demographic data
0:25.8	from a recent advertising, or excuse me,
0:28.0	recent demographic survey that I completed,
0:30.5	which was very interesting to me to learn who is listening to this show.
0:38.0	I'll paint a picture for you. I love these pictures that many of you were sending
0:41.9	into me.
0:42.8	By the way, I ask you if you haven't yet sent me a picture.
0:47.0	Please just send me a quick family picture.
0:48.3	I want to put some pictures on a screen saver and print some out
0:50.6	so I can always keep in mind who my listening audience is with actual
0:54.6	faces that's super helpful to me in addition to that please make sure that you take a
0:59.2	moment and record a quick two to three minute voice memo on your phone and email that to
1:04.4	Joshua at radical personal finance dot com telling me what you've learned and
1:07.6	what you've changed in your life as a result of radical personal finance.
1:10.6	I'd like to do a special episode 500 of the show and put that
1:16.8	together so that you can share your story with other listeners. Other
	...

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