We tear all the wood out.

We want to get rid of anything that seems natural, authentic.

Get rid of the espresso machine, get rid of that, that all goes.

Anything rustic is gone.

Anything authentic, anything organic, anything permanent.

Also, this is a vape store.

Yeah.

So we want a carpeting that's going to absorb, and I don't mean mask,

but literally just absorb the odor so that when people come in here, they're just overwhelmed.

Okay, you want it to be pungent.

You want it to sickly, vomitist.

It's just vile.

You want it to smell like old bubble gum.

Yeah, have you ever huffed in airwick?

The lighting is too warm in here.

This is too, I'm feeling too good about this.

You know, I want to see my own zits. Like an old thrift store or something, maybe. No, that's even too descriptive.

That's too kitchy.

It should just be like part of an airport that you ignore.

Think of hanging out inside a vending machine.

A cell phone store or...

Batteries Plus.

...