435. Cody McBroom: How To Train Your Brain For Discipline and Success (The Neuroscience of Growth)
Grow or Die Podcast
Justin Mihaly
4.6 • 949 Ratings
🗓️ 31 January 2025
⏱️ 54 minutes
🧾️ Download transcript
Summary
In this episode, Cody McBroom, founder of the Tailored Coaching Method and creator of the "Choose Hard" philosophy, joins host Justin to explore the science of neuroplasticity, the art of leadership, and how fitness can transform your life. Discover how embracing hard challenges rewires your brain for success, the keys to scaling a values-driven coaching business, and why authenticity is the ultimate tool for building trust and impact. Whether you're a fitness coach, entrepreneur, or someone seeking personal growth, this episode delivers actionable insights for leveling up in every aspect of life.
Key Topics Covered:
- The science behind "Choose Hard" and neuroplasticity
- How fitness serves as a catalyst for discipline and growth
- Leadership lessons for building a successful coaching business
- SEO and AI strategies for fitness content creation
- The power of authenticity and aligning values with actions
Timestamps:
- [00:00:00] - Cody and Justin connect for the first time and discuss their mutual alignment on growth philosophies.
- [00:00:52] - Cody explains the science and mindset behind choosing hard challenges for personal growth.
- [00:02:46] - Cody dives into how embracing difficulty rewires the brain and builds self-control and discipline.
- [00:05:21] -Why fitness is the most accessible and transformative medium for personal growth.
- [00:09:01] - Justin and Cody discuss why persistence and resilience guarantee eventual success.
- [00:12:29] - Cody's journey from gym trainer to founder of a nationally recognized coaching business.
- [00:15:13] - Cody shares his challenges and lessons learned in leading a team of coaches.
- [00:19:05] - The process of implementing a "Purpose Blueprint" for growth while maintaining company culture.
- [00:24:26] - How being unapologetically yourself attracts your ideal clients and team members.
- [00:30:01] - Cody's insights on using content platforms to build authority and attract clients.
- [00:33:37] - The role of AI and SEO optimization in scaling and streamlining coaching businesses.
- [00:41:39] - Cody emphasizes the importance of authenticity and leading by example in the fitness industry.
- [00:49:14] - What sets Cody’s coaching company apart from others in the fitness space.
- [00:50:24] - Cody explains the balance between scaling a business and maintaining relationships.
- [00:52:11] - Justin praises Cody’s leadership and authenticity while Cody shares how to connect with his team.
Links & Resources:
Follow Cody on Instagram: https://www.instagram.com/codymcbroom/?hl=en
The Tailored Nutrition Method FREE Guide: https://www.tailored-coaching.com/tailored-nutrition-ebook
Work With Cody: https://www.tailored-coaching.com/apply-cody-instagram
Listen to The "Choose Hard" Podcast: https://tailoredcoachingmethod.com/choose-hard-podcast-links/
Join The Tailored Coaching Collective: https://www.tailored-coaching.com/tailored-collective
Follow Justin on Instagram: @jmihaly_
Follow "Grow or Die" On Instagram: @growordiepodcast
Join Substack For More Exclusive Content: https://justinmihaly.substack.com/
Sign Up For The Together More Elite Mentorship: https://bl1yxjc3x33.typeform.com/to/aP7HdI1h?fbclid=PAZXh0bgNhZW0CMTEAAaYajjmM91S6U9K27sUGocvoXUkoAyqwbZugxL7AbRQKuwAPbb9OCtBKZ1k_aem_k9qBlOswLYhyBiq9UMxNHw&typeform-source=l.instagram.com
Transcript
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| 0:00.0 | Grow or die fam. I'm pretty fired up for this one. Cody McBroom has joined us and we were chatting before |
| 0:06.1 | we started about how long our friends, our mutual friends have tried to connect us. This is actually |
| 0:10.9 | our first time connecting. So Cody, welcome to grow or die and also great to meet you. |
| 0:16.5 | Likewise, man. Thank you. Like I said before, I've heard multiple times that we needed to connect. |
| 0:22.3 | And I think choose hard and grow or die are like very synonymous. So this will be good. |
| 0:27.5 | I was going through the, uh, the, some of the info that you sent over and I was like |
| 0:32.4 | do choose hard or grow or die. It's like the, it's a different way to say the same thing. |
| 0:36.6 | So I'm pretty fired up for this. |
| 0:39.4 | You said something that was an absolute bar. |
| 0:41.3 | Like if Drake said this in a song, I swear everybody would be repeating this and singing |
| 0:45.0 | this around town. |
| 0:46.4 | You said, choose hard. |
| 0:47.6 | Set standards for yourself that you will not back away from or settle on. |
| 0:52.5 | Except difficulty as a test from God to create the traits and characteristics you need. |
| 0:58.7 | Everything hard is training for a future success. |
| 1:03.5 | What's the science behind choosing hard? |
| 1:07.0 | Chat with me on your approach as to why is this so important to you? |
| 1:11.7 | Yeah, man, this is a dude, it's such a loaded question too. |
| 1:14.6 | So we, we started saying this at my coaching company just a, just a clients, just to get them to do the work. |
| 1:22.6 | You know, it's just like, hey, just remember, just choose hard. |
| 1:25.3 | Because in the moment, if you choose hard, it's most likely going to lead to more success, |
| 1:30.0 | a better path, an easier path. |
... |
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