434. Building a Personal Brand vs Being an Influencer With Nickie Froiland
Grow or Die Podcast
Justin Mihaly
4.6 • 949 Ratings
🗓️ 27 January 2025
⏱️ 25 minutes
🧾️ Download transcript
Summary
In this episode, I sit down with my CEO coach, Nickie Froiland, for an empowering conversation about personal branding, leadership, and embracing discomfort for growth. We delve into the difference between building influence and creating a personal brand, discussing how authentic branding leads to lasting success. Nickie shares her own challenges and commitments to step into the spotlight to amplify her impact and help others grow.
We also reflect on overcoming perfection paralysis, leveraging social media to align with core values, and the importance of staying uncomfortable to achieve personal and professional breakthroughs. Whether you’re a business owner, coach, or someone striving for the next level, this episode will inspire you to take bold action.
Timestamps:
- [00:00:00 - 00:01:30] - Justin shares his social media growth journey and highlights the work behind success.
- [00:01:30 - 00:02:31] - The importance of systems: SOPs, KPIs, and discipline in business.
- [00:02:31 - 00:03:26] - Justin compares business growth to pushing physical limits in the gym.
- [00:03:26 - 00:04:50] - Why influence alone doesn’t equate to financial success.
- [00:04:50 - 00:06:13] - Brand vs. Influence: Understanding the difference.
- [00:06:13 - 00:07:32] - Justin discusses the importance of being honest about past mistakes.
- [00:07:32 - 00:09:10] - How personal branding offers a unique advantage.
- [00:09:10 - 00:10:23] - Personal brand as a means to avoid chasing leads.
- [00:10:23 - 00:12:36] - Real-life example: A mentee earning $30K/month with only 2,100 Instagram followers.
- [00:12:36 - 00:14:50] - Daily Instagram Lives, short-form content across platforms.
- [00:14:50 - 00:16:36] - Nickie’s internal conflict: Balancing impact and attention.
- [00:16:36 - 00:18:26] - How having a voice on social media can create a better world.
- [00:18:26 - 00:19:05] - Getting comfortable with discomfort.
- [00:19:05 - 00:22:00] - The importance of being the first or creating a new category.
- [00:22:00 - 00:24:36] - Justin and Nickie commit to pushing their personal brands further.
Links & Resources:
Work With Nickie: https://motus9.com/contact/
Follow Me On Instagram: @jmihaly_
Follow "Grow or Die" On Instagram: @growordiepodcast
Join Substack For More Exclusive Content: https://justinmihaly.substack.com/
Sign Up For The Together More Elite Mentorship: https://bl1yxjc3x33.typeform.com/to/aP7HdI1h?fbclid=PAZXh0bgNhZW0CMTEAAaYajjmM91S6U9K27sUGocvoXUkoAyqwbZugxL7AbRQKuwAPbb9OCtBKZ1k_aem_k9qBlOswLYhyBiq9UMxNHw&typeform-source=l.instagram.com
Transcript
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| 0:00.0 | All right, personal brand versus being an influencer. I have very strong feelings on this. |
| 0:05.0 | Why I have strong feelings on this is because I've, I have about 30,000 posts on social media. |
| 0:12.8 | This across TikTok podcast, the it was kind of YouTube. Instagram X everywhere. |
| 0:23.4 | When people put that much effort into social media, obviously they want to have influence. |
| 0:30.7 | I didn't put 30,000 posts other for nobody to see them. |
| 0:36.3 | It's taking me a long time. |
| 0:38.2 | I mean, my Instagram is really catching traction now. |
| 0:40.7 | We're going up about 1,000 followers a week. |
| 0:42.9 | It's awesome. |
| 0:44.3 | It feels really good. |
| 0:46.5 | X has about 30,000 followers. |
| 0:50.2 | Can we, for a nanosecond, and that's my new word for today, you said it's taken a lot of work. |
| 0:57.9 | So much. |
| 0:58.5 | And because I know there are people listening, I really want to emphasize that. |
| 1:03.5 | So if for anybody listening, if you're in the middle of it right now and it feels like it's a lot of work, good. |
| 1:09.2 | Should be. |
| 1:09.8 | Good. |
| 1:10.3 | I created an sop for |
| 1:11.7 | eca minties my chat gpt went through my last two years of trello slack google calendar everything |
| 1:19.5 | and it created kpies and soaps that i have followed for two years covering everything like everything's in my calendar. |
| 1:30.1 | If it's not in my calendar, it doesn't exist. |
| 1:31.5 | It's not real. |
... |
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