4.6 • 667 Ratings
🗓️ 11 May 2023
⏱️ 10 minutes
🧾️ Download transcript
I get it… it sounds like a good plan. Do what you would normally do at a gym but online. Here's the thing: dancing around like Richard Simmons isn't going to build a coaching company you want and you're continuing to trade time for money. Instead, listen to this episode on what to do and what you should be providing as an online coach to create raving fans and a thriving business.
Time Stamps:
(0:31) Dumb Stuff Series: Live Zoom Workouts
(1:11) What is Online Coaching?
(3:29) Metabolic Ward Study
(4:51) Why This is Dumb
(5:41) Trading Time for Money
(7:21) What You Should Be Providing
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0:00.0 | We're not just in the workout business or the training business. We're in the relationship building, |
0:04.6 | the coaching building business. So coaching comes through forming deep relationships with your clients, |
0:11.5 | holding them highly accountable, and helping them work through their challenges on a week-to-week |
0:15.0 | basis and teaching them how to do these things, not just telling them what to do. |
0:20.7 | Welcome back to the FitBiz podcast and Jordan, your host here. |
0:24.2 | We're going to talk about ridiculously dumb stuff that trainers do. |
0:27.8 | We're going to cover live Zoom workouts. |
0:29.7 | All right. |
0:30.0 | So I'm excited about this because so often I see trainers, coaches, those trying to, you know, |
0:35.6 | help people online, get in shape, live better lives, |
0:39.3 | get healthier, live longer. And they try to do so by, I don't know, trying to be the next Richard |
0:43.8 | Simmons, you know, dancing around on Zoom. And I can see why this seems like a good idea, right? Because as |
0:50.0 | a trainer, we train people in person, we're helping them with their workouts. |
0:56.6 | So we think, okay, well, how do I translate that online? |
1:00.7 | Well, obviously, I would have to literally train them online. |
1:02.8 | But that's not how it works. |
1:07.2 | Okay, so I'm going to break down why this doesn't work and what you should do instead. |
1:09.8 | So first, what is online coaching? |
1:12.2 | Like what actual business are we in when we say online coaching? Is it accountability? Yeah, that's a big part of it, but it's not everything. |
1:17.4 | Is it information or delivering content? No, 100% not, right? Why? Because content is free. And so |
1:23.8 | anytime we try to try to create a product around something that people can get for free, |
1:27.7 | it becomes really challenging to sell. |
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