431 Leading Growth by Anthony Iannarino

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 14 April 2023

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Leading Growth: The Proven Formula for Consistently Increasing Revenue by Anthony Iannarino

About the Book:

In Leading Growth: The Proven Formula for Consistently Increasing Revenue, veteran B2B sales professional and coach Anthony Iannarino delivers an expert guide to enabling revenue growth in your sales team.

In the book, you’ll explore the fundamentals of organizational leadership, including vision, transformation, strategy, communication, and decision-making.

You’ll also define new frameworks for growth involving the people, planning, pipeline, and efficacy that make up your strategy.

The author also presents:

Strategies to help salespeople create and win new opportunities for revenue growth
Ways to grow revenue when you’re required to deal with a “task force” or team of decision-makers who seem bent on preventing any kind of meaningful change
Methods for shortening an ever-lengthening sales cycle

An indispensable resource for salespeople and sales leaders at every level of organizations, Leading Growth will also earn a place on the bookshelves of consultants, coaches, and other professionals who serve revenue- and growth-oriented firms as they seek to expand.

About the Author:

Anthony Iannarion is a reader, writer, author, speaker, entrepreneur, sales leader, and trainer.

He has written and published a daily post every day since December 28, 2009, amassing over 4,600 posts on sales, success, leadership, and productivity. The main thrust of his work is in human effectiveness.

His previous books are:

The Only Sales Guide You'll Ever Need
The Lost Art of Closing: Winning the Ten Commitments That Drive Sales
Eat Their Lunch: Winning Customers Away from Your Competition
Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative

His books have been translated into 18 languages.

And, interesting fact - after high school he moved from Ohio to LA where he was the lead singer in a hair metal band, and where he was at least once mistaken for the lead singer of The Red Hot Chili peppers, Anthony Kiedis! (He later graduated from college and law school.)

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/leading-growth-anthony-iannarino

Transcript

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0:00.0	This is Anthony and a Reno author of leading growth the proven formula for consistently increasing revenue and you are listening to the marketing book podcast
0:14.0	Welcome to the Marketing Book Podcast
0:16.0	helping you keep up with the smartest thinking in the quickly changing field of modern marketing.
0:21.0	And now here's your host, Douglas Birdette.
0:25.0	Hello, thanks for joining me on the marketing book podcast where each week I publish an
0:28.8	interview with the author of a new marketing or sales book and which has been
0:31.5	named as one of the top marketing
0:33.2	podcast by Forbes and LinkedIn amongst others. Don't worry about taking notes you can
0:37.6	find links to everything linkable in this episode's website page at
0:40.5	marketing book podcast.com and since I get to read every book featured on the show
0:45.6	if I can recommend a specific marketing or sales book or any other resource I know of
0:50.6	for whatever challenge you're facing send me a LinkedIn connection invite with a message that you're a listener
0:55.0	and I will do my best to get you pointed in the right direction.
0:58.0	This episode is sponsored by marketing architects,
1:01.0	creators of the all-inclusive TV advertising concept that's so revolutionary,
1:06.6	they wrote a book about it.
1:07.8	I'll tell you more and how to get a copy of the book in a few minutes.
1:10.8	Now, let's get on with the show.
1:20.0	Today we welcome back, Anthony Anarino, for the fifth time to talk about his book, Leading Growth, The Proven Formula for Consistently Increasing Revenue, published by Wiley.
1:27.0	Anthony Anarino is a reader, writer, author, speaker, entrepreneur, and a sales leader, and trainer.
1:35.6	He has written and published a daily post every day since December 28, 2009, amassing over 4,600 posts on sales, success, leadership, and productivity.
1:50.3	The main thrust of his work is in human effectiveness.
	...

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