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Real Estate Rockstars Podcast

431: How to Become the Go-To Luxury Listing Agent in Your Market with Michael LaFido

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 7 December 2016

⏱️ 49 minutes

🧾️ Download transcript

Summary

Ready to move up to luxury listings? More importantly, are you ready to become the go-to luxury listing agent in your local market? Don't miss this podcast with luxury listing expert to get a wealth of actionable information you can put to use right away and turn yourself into a luxury listing specialist in your local real estate market. Michael LaFido is a top-producing Realtor® and real estate consultant with over sixteen years of experience in the industry. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become the key to his success. This approach is based on developing and maintaining relationships with his clients, so that he can serve them with the highest standard of customer service and respect. Michael LaFido is the author of the book "Marketing Luxury". Michael is the founder of the Marketing Luxury Group. The Marketing Luxury Group assists other real estate agents and affluent home owners by providing premium Bespoke services including "lifestyle marketing', consulting, and PR services to help agents and owners sell their luxury homes using our proven and reputable strategies. Michael also created the nationally recognized luxury certification for real estate agents which is known as Luxury Listing Specialist (LUXE). This new certification establishes a minimum set of standards for agents that represent luxury homes and is offered as Continuing Education (CE) for real estate agents in certain states. Join us as Michael shares his mindset and a glance at his journey to becoming a Real Estate Rockstar by having his methods become "The New Standard" for marketing luxury homes today.

Transcript

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0:00.0

Across the world real estate agents are underachieving. They're missing out all millions of dollars in commissions.

0:09.0

My name is Pat Hyven and in the past 27 years I've sold over 6,000 homes selling over a billion dollars

0:16.8

in real estate volume. My plan is to interview agents from across the world and help all agents create their destiny.

0:35.0

Hey Rock Star Nation, Listen, I am so excited because we put out this holiday special for Reebus University and we have had an overwhelming response of new students to

0:49.0

the certified listing agent course. It has just been incredible and I got some emails today asking hey

0:55.9

was it just a Cyber Monday thing and the answer is you know what I decided to do

1:01.8

this is the new answer is I'm going to just

1:03.6

extend it so I'm going to just let it roll for a little while in the holiday

1:08.0

spirit I'm not going to pull the plug on the 50% off so if you want the CLA course go ahead and get it until further notice I'll let you know when we pull it but 50% off you just just go to

1:19.4

Rebus University.com I change the front page just so it's you know one price 50% off and then the Jeff

1:25.9

cone course everyone keeps asking me because the you know they've heard of Jeff

1:29.6

Jeff's been on the show a couple times close to 700 units this year. This thing is a lot of

1:35.8

work. It's much more work than I anticipated, but we've put the finishing touches

1:40.1

or my finishing touches on the final video.

1:42.6

We still got the editors to do their finishing touches,

1:45.5

but there is over 80 videos for the certified team agent.

1:51.1

80 videos of all the people on his team and intimate one-on-one with me and Jeff

1:58.6

talking about how he makes, you know, a million bucks net, where the money comes from going through line items

2:06.0

and downloads that we're including of, you know, forms that he uses, forms that his agents use,

2:12.4

forms that his ad menus, 80 videos, and that means

2:15.7

there's going to be probably about the same amount of quizzes.

2:19.5

So this is a high intensity course.

...

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