#430: Personalized Campaigns in Highly Regulated Industries with Diana Lee, Constellation
The Agile Brand with Greg Kihlstrom
The Agile Brand
5 • 2.7K Ratings
🗓️ 9 October 2023
⏱️ 31 minutes
🧾️ Download transcript
Summary
Today we’re going to talk about how to create compelling personalized content and campaigns even in highly regulated industries. To help me discuss this topic, I’d like to welcome Diana Lee, Co-Founder & CEO of Constellation.
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Transcript
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| 0:00.0 | Welcome to season 5 of the Agile Brand with Greg Kielstrom, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.7 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.8 | I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.5 | CX leaders and teams as principal and chief strategist at GK5A, and bestselling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real world application. |
| 0:42.8 | For more information, go to tksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on marketing |
| 0:51.5 | technology and CX, or to purchase a copy of my latest book, House of the Customer, go |
| 0:57.1 | to GregKielstrom.com. |
| 0:59.3 | You can also find all my books on Amazon and other retailers. |
| 1:03.0 | Now on to the show. |
| 1:06.7 | Today we're going to talk about how to create compelling content and campaigns, even in |
| 1:10.6 | highly regulated industries. |
| 1:12.8 | To help me discuss this topic, I'd like to welcome Diana Lee, co-founder and CEO of Constellation. |
| 1:18.8 | Diana, welcome to the show. |
| 1:20.9 | Thank you so much, Greg, it's great to be here today. |
| 1:24.6 | Yeah, looking forward to talking about this with you. |
| 1:27.3 | Why don't we get started with you giving a little background on yourself as well as |
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