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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#429: AI & the Workforce with Jon Darbyshire, SmartSuite

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Marketing, Business

4.9113 Ratings

🗓️ 6 October 2023

⏱️ 28 minutes

🧾️ Download transcript

Summary

Today we’re going to talk about AI and the workforce, and how intelligent businesses embrace automation to empower citizen developers and others to work smarter.

To help me discuss this topic, I’d like to welcome Jon Darbyshire, CEO at SmartSuite.

RESOURCES

SmartSuite website: https://www.smartsuite.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

SYNOPSIS

Workflow automation using AI has become increasingly important for businesses seeking to enhance operational efficiency. The accessibility of AI tools, such as chat GPT, has brought AI to the forefront in recent months. As a result, many businesses are now turning to AI to streamline their workflows and make more informed decisions.

One key issue that workflow automation can address is the reliance on multiple disconnected tools. Instead of using separate tools like Salesforce, HubSpot, Zendesk, and JIRA, businesses can consolidate their workflow automation needs into a single platform. This eliminates the need for manual data transfer and promotes a more seamless and integrated workflow.

Another pain point that workflow automation can alleviate is the need for efficiency in business operations. By incorporating AI into workflows, businesses can automate tasks and approvals, reducing the time and effort required for manual processes. For instance, AI can validate information before granting approvals, ensuring that all necessary criteria are met. This not only saves time but also minimizes the risk of human error.


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Transcript

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0:00.0

This episode is brought to you by Kraken.

0:03.0

Crypto is like the financial system, but different.

0:07.0

It doesn't care where you come from,

0:09.0

what you look like, your credit score,

0:11.0

or your outrageous food delivery habits.

0:13.0

Crypto is finance for everyone,

0:16.0

everywhere, all the time.

0:18.0

Visit Kraken.com-slash.

0:20.0

See what crypto can be to learn more.

0:22.0

Don't invest unless you're prepared to lose all the money you invest.

0:25.0

This is a high risk investment

0:26.0

and you should not expect to be protected

0:28.0

if something goes wrong.

0:31.0

Welcome to season five of the Agile Brown with Greg Kielstrom,

0:35.0

where we talk with enterprise and technology platform leaders

0:38.0

about the people, processes, and platforms

0:41.0

that make marketing and customer experience successful,

0:44.0

scalable, and sustainable.

0:46.0

This is what creates an Agile Brown.

0:48.0

I'm your host, Greg Kielstrom,

0:50.0

advisor and consultant for Fortune 1000 Marketing and CX leaders and teams

0:54.0

as principal and chief strategist at GK5A,

...

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