428: Leveraging Real Marketing Strategy Means You'll Never Have to Sell Again: Here's How with Seth Godin

the bossbabe podcast

Natalie Ellis

Education, Entrepreneurship, Marketing, Business, Self-improvement

4.9 • 2.3K Ratings

🗓️ 24 October 2024

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this powerful episode, Natalie sits down with marketing legend Seth Godin to discuss game-changing strategies for female entrepreneurs. From redefining what it means to "do it all" to how to become the go-to expert in your niche, this conversation is packed with invaluable insights. Seth shares his unique perspective on creating viral content, scaling your business, + being an intentional entrepreneur. Whether you're struggling with marketing consistency or feeling overwhelmed by the noise online, this episode offers practical advice to help you stand out and thrive. Tune in for an empowering conversation that will reshape how you approach your business and marketing strategy! CHAPTERS 04:00 - Understanding the Freelancer vs. Entrepreneur Mindset 06:20 - The Importance of Defining Your Niche 08:40 - Navigating Fear and the Concept of Leaving Money on the Table 14:30 - The Balance Between Passion and Professionalism 16:20 - The Power of Saying No and Intentional Choices 27:00 - Social Media Strategy and the Guilt of Not Being Everywhere 41:00 - The Power of Constraints 45:00 - Marketing as Storytelling 53:00 -Introducing Seth’s New Book RESOURCES + LINKS Join Growth Day To Access All of Natalie’s Keynotes & Unlock The Best High-Performance Systems + Tools. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Get Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie

Transcript

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0:00.0	Welcome back to the Busway Podcast. I'm Natalie Ellis, your host for this episode and wow do I have a good one for you.
0:06.8	So I got the chance to interview Seth Gordon. Let me tell you a little bit about him if you aren't familiar. So Seth is an entrepreneur, a
0:15.3	best-selling author and a speaker. In addition to launching one of the most popular
0:20.0	blogs in the world, I think he now has a million unique daily readers. He has written 21 best-selling books and his book, This is Marketing was an instant bestseller in countries all around the world.
0:32.8	Though he is renowned for his writing and speaking,
0:35.4	Seth also founded two companies, Squidu and Yoliodine,
0:39.3	which was acquired by Yahoo.
0:41.5	And he is credited as the inventor, wait for it, of email marketing.
0:47.0	The inventor of email marketing.
0:49.0	Seth has given five TED Talks, including two that rank as the most popular of all time.
0:55.6	By focusing on everything from effective marketing and leadership to the spread of ideas and
1:00.6	changing everything, Seth has been able to motivate and inspire countless people around the world.
1:05.8	Now, it goes to goes without saying he is a phenomenal marketer and a really incredible thinker when it comes to overall strategy.
1:15.8	Now I expected this episode to just focus very, very tangibly on some marketing needle
1:22.3	movers and in fact it gave so much more than that. I went into this with one idea of what the interview would be and got completely taken on a different path that That was exactly what I needed to hear in that time.
1:36.5	Now Seth put voice to a lot of things that I have felt, you know, when it comes to having a big team.
1:42.0	I personally don't like having a big team when I made changes to my team I felt so good about it and I really want to stick with having a very very small team because I like to spend my time running my business not managing my team and I know that's maybe unpopular as an entrepreneur
1:58.0	but I like to do the things I like to do and I really like to do business and I am not the best people manager and I really want to be true to myself in that and I feel like this episode with Seth
2:09.7	highlighted how that is actually still a really great strategy.
2:13.0	And then beyond that, I feel like for any entrepreneur,
2:17.0	this episode could completely change the trajectory of your business.
2:21.0	In fact, I ran out of this interview to my husband
	...

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