427. How Michelle, a Computer Programmer, Mom of 2 Boys + Married 28 Years, Built a $10k/mo Online Business + Pivoted From In-Person to Online in Just 90 Days
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 20 April 2023
⏱️ 34 minutes
🧾️ Download transcript
Summary
We can't wait to share our IFCA client Michelle's story with you! Michelle wanted to make the leap from in-person to fully online but had some reservations about the process and everything involved. She gave herself a strong deadline and with our help, she made the transition and has built a 10k a month business while being a mom and care provider for family members. Listen in as we discuss her transitioning to online, how she's getting better with social media, and her advice to in-person trainers.
Time Stamps:
(1:10) Michelle’s Story
(4:10) Life Before IFCA
(8:24) Fears Transitioning to Online
(13:20) Getting Better at Social Media
(23:15) What’s Next for Michelle
(28:58) Communicating the Online Transition to Clients
(33:18) Advice to In-Person Trainers
(34:29) Where to Find Michelle
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Transcript
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| 0:00.0 | The biggest piece that I've gained from being a part of IFCA, honestly, has been the resources and getting all my systems in place. |
| 0:08.2 | Because I have ADHD. |
| 0:11.0 | I can get sidetracked in a heartbeat. |
| 0:13.2 | And I'll have the whole paralysis by analysis crap, you know, that happens type thing. |
| 0:18.9 | But because it's laid out like, okay, well, here's your plan. And here's what you do. Like it's been the best thing for me because, you know, that happens type thing. But because it's laid out, like, okay, well, here's your |
| 0:21.4 | plan and here's what you do. Like, it's been the best thing for me because, you know, like, then I |
| 0:25.7 | know, okay, I got to set up this system. I got to set up this. Oh, this is who I talk to about |
| 0:29.0 | helping me with ads. This is who I talked to about helping me, you know, whatever. Just the resources that I've been given are like invaluable. Like I can't even put a price tag on that. |
| 0:39.1 | What's up guys? Welcome back to the FitBiz podcast. I am here today with a very special client of |
| 0:45.6 | ours, Michelle York. Michelle, I am, I just did the thing. So Michelle and I were just laughing |
| 0:51.0 | about her last name and how she lives in the South and in the |
| 0:54.3 | South. It's like York. And I feel like I just did it. York. No, you did great. You did go. |
| 0:59.5 | Well, Michelle, I don't always go through everybody's story. But as I was looking through the little |
| 1:05.8 | survey, we have people fill out for the podcast. Your story is super interesting. And I want to |
| 1:10.8 | read through what you |
| 1:11.7 | shared. Maybe we can dive into some of that. But mainly I just want to pick your brain about |
| 1:16.8 | coming from like the in person training world because you had a lot of clients in person |
| 1:22.8 | prior to switching over. But you lived a whole past life prior to that too that I didn't even, |
| 1:26.9 | I wasn't even aware of, which is really neat. Because I think oftentimes people come from, |
| 1:32.3 | you know, they go to college for one thing or they come from different backgrounds and they |
| 1:35.6 | might have a passion or a pool to do something in the coaching space and help people, |
| 1:39.5 | but they're like, no, no way. It's not practical. I can't just't just like you know switch lives and do this and it's |
... |
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