425: The Real Secret to Confidence, Aging & Self-Possession with Sheena Zadeh of Kosas

Well with Arielle Lorre

Dear Media, Arielle Lorre

Alternative Health, Fashion & Beauty, Health & Fitness, Society & Culture, Arts, Personal Journals

4.8 • 4K Ratings

🗓️ 26 November 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week I’m joined by Sheena Zadeh, founder of Kosas, to talk about the real story behind building a massive beauty brand while trusting your intuition through every twist. She opens up about young marriage and divorce, losing her home in a fire, and deprogramming the belief that women are only valuable if they’re partnered. We also explore how confidence, self-knowledge, and true self-possession come from surviving what was meant to break you. We get into the reality of growing a brand (yes, even when you see celebrities using your products), her beauty philosophy and current trends she’s loving, unhinged beauty purchases, thoughts on aging, and the gifts that come from hardship as we navigate our 30s, step into our 40s, and fully own who we are.

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Transcript

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0:00.0	The following podcast is a dear media production.
0:05.8	This is Well, a podcast about wellness in all its forms.
0:10.0	I'm Ariel Laurie, and each week I'm sharing unfiltered conversations with people shaping how we feel, live, and look.
0:17.2	Come for the substance, stay for the honesty, and leave with the tools to be well, inside and out.
0:25.5	Welcome to the show today. I am so excited because I'm sitting down with somebody who I have admired for such a long time.
0:35.0	I'm talking about Sheena Zaday. She is the founder of Kosis. But this episode isn't
0:41.2	just about building a cult favorite beauty brand. It's really about trusting yourself when life
0:47.5	doesn't really go the way that you planned, something that we both have experience with and
0:53.4	unlearning old stories about what makes us valuable
0:56.7	as women, finding confidence in chaos, and so much more. So we of course talk beauty,
1:03.8	since it is a beauty-based episode. We talk about her beauty philosophy, makeup she's loving,
1:09.9	even some unhinged beauty purchases. But we also talk about getting beauty philosophy, makeup she's loving, even some unhinged beauty purchases. But
1:12.5	we also talk about getting married young, going through divorce. We talk about losing her home
1:18.1	in the fire in the beginning of 2025. We also talk about going through all of this and still
1:24.2	choosing to expand, to evolve, stay rooted in intuition. We talk about self-possession,
1:30.2	the gifts that come from hardship, the beauty in knowing yourself, and what it really means to
1:35.1	embrace aging and step into your power in your late 30s and 40s. This conversation really made
1:41.1	me feel empowered after I listened back to it. And I feel like I learned a lot about
1:46.2	confidence as well, which is something that people ask me about. So I think you'll love it for that
1:50.2	reason. This is one of those conversations that just sits with you, especially if you've ever
1:54.9	had to rebuild, reinvent, or just remember who you are. So I hope you guys love it. Please enjoy Shina Zade.
2:04.5	First of all, I've been a fan of your products for so long. I mean, you've had COSAs for what,
	...

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