#424 - Why Retail Programs Are Failing Hard And Fast
Thriving Stylist Podcast
Britt Seva
4.9 • 2.1K Ratings
🗓️ 9 February 2026
⏱️ 35 minutes
🧾️ Download transcript
Summary
For years, I've been one of the biggest proponents of salon retail. I've taught the programs, I've shared the scripts, and I've preached that retail equals retention. But I've hit a point where I can no longer be complicit in a system that I'm watching settle like a lead weight on the books of salons across the industry, and that's what today's show is all about.
In this episode, I address the dramatic shifts we're seeing to retail programs in 2026. I reveal the uncomfortable reality of competing for sales against the very brands that are supposed to be our partners, why the "1997 model" of stocking shelves is officially on its way to the graveyard, and more.
If you've been feeling like selling retail has become an uphill battle you can't win, this is your wake-up call. The model is broken, the industry is changing, and it's time to decide if you're going to evolve or get left behind!
To the stylist who wants a booked out calendar and a thriving business, our 5-day bootcamp, 10 new clients every month bootcamp: 5x your demand as a hairstylist in today's economy, starts today, February 9th, and you can join now at https://thrivingstylist.com/10clients/!
If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/.
The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/.
Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/!
With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.
Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!
If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this.
Learn more at: https://thrivingstylist.com/podcast/
Transcript
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| 0:00.0 | What is up and welcome back to the Thriving Stylist podcast. Exciting news. Once a year, we host a totally free marketing training for stylists and it is back for 26. I know a lot of digital educators teach fluff stuff online. I know digital education burnout is so real. In this class, we're just going to get down to it. We're going to talk about what the economy is like today, what's working, what's not, |
| 0:23.1 | so you can get back to work with a plan. |
| 0:25.1 | This class has seven steps that any stylists can use to increase their demand and revenue in 90 days or less, |
| 0:31.0 | which I know sounds like a big claim. |
| 0:32.7 | We have thousands of testimonials that prove that this game plan does exactly that. So if you want totally free |
| 0:39.3 | access, head to thrivingstylist.com forward slash strategic growth to save your seat. I have several |
| 0:47.4 | dates available. No replays available for this one. It's way too high value. So save the date. |
| 0:52.1 | Come live. I'll see you there. |
| 0:56.3 | Do you feel like you were meant to have a kick-ass career as a hairstylist? |
| 0:59.8 | Like you got into this industry to make big things happen? Maybe you're struggling to build a solid |
| 1:04.8 | base and want some stability. Maybe you know social media is important, but it feels like a |
| 1:09.2 | waste of time because you weren't seeing any results. |
| 1:11.9 | Maybe you've already had some amazing success, but are craving more. |
| 1:15.5 | Maybe you're ready to truly enjoy the freedom and flexibility this industry has to offer. |
| 1:20.6 | Cutting and coloring skills will only get you so far. |
| 1:23.4 | But to build a lifelong career as a wealthy stylist, it takes business skills and a serious |
| 1:28.1 | marketing strategy. |
| 1:29.5 | When you're ready to quit just working in your business and start working on it, |
| 1:33.0 | join us here where we share real success stories from real stylists. |
| 1:36.7 | I'm Britt Siva, social media and marketing strategist just for hairstylists, and this is |
| 1:41.1 | The Thriving Stilist Podcast. |
| 1:45.3 | What is up and welcome back to The Thriving Stylist podcast. What is up and welcome back to the Thriving Stilist Podcast. |
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