424 Trust Signals by Scott Baradell

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 24 February 2023

⏱️ 92 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Trust Signals: Brand Building in a Post-Truth World by Scott Baradell

About the Book:

What is a trust signal?

Let’s say you’re interested in a book you aren’t familiar with—this book, for example.

Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?

The author, in turn, tries to prove their trustworthiness in a number of ways:

An accomplished and relevant biography
Glowing praise from well-known people on the cover
Five-star reviews on Amazon
Acclaim on social media by people you follow
Coverage in news media outlets you know and respect

These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another’s trust.

Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all.

About the Author:

Scott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog.

Idea Grove is one of the top twenty-five tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022.

In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today’s post-truth world. The blog inspired and culminates in this book.

Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist.

And, interesting fact – during a visit to Japan, his tour bus was attacked by snow monkeys, but somehow he made it out alive!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/trust-signals-scott-baradell

Transcript

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0:00.0	This is Scott Barrettel, author of Trust Signals, Brand Building in a Post Truth world, and you are listening to the marketing book podcast.
0:09.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly
0:15.1	changing field of modern marketing.
0:17.8	And now here's your host, Douglas Burdett.
0:21.0	Hello, thanks for joining me on the Marketing book podcast where each week I publish an interview
0:24.9	with the author of a new marketing or sales book and which has been named as one of the top marketing
0:28.9	podcasts by Forbes and LinkedIn amongst others.
0:32.1	Don't worry about taking notes you can find links to everything linkable in this episode's website page at marketingbook podcast.com
0:38.0	and since I get to read every book featured on the show, if I can recommend a specific marketing or
0:44.3	sales book or any other resource I know of for whatever challenge you're facing
0:47.7	send me a LinkedIn connection invite with a message that you're a listener and I
0:51.2	will do my best to get you pointed in the right
0:53.3	direction. This episode is sponsored by marketing architects, creators of the
0:57.4	all-inclusive TV advertising concept that's so revolutionary they wrote a book about it. I'll tell you more and how to get a
1:04.9	copy of the book in a few minutes. Now let's get on with the show.
1:10.0	Today we welcome Scott Barrodell to talk about his book Trust Signals, Brand Building in a post-truth world,
1:16.0	published by Lioncrest. Scott Barredell is a writer and entrepreneur who grew his PR agency
1:21.2	Idea Grove with business generated by its popular blog.
1:25.8	Idea Grove is one of the top 25 tech PR agencies in the United States, a three-time Inc.
1:31.5	5,000 company, and an Inc best workplace in 2021 and 2022.
1:37.0	In 2020 Scott started a second blog Trust Signals to provide news, analysis, and practical advice on what it takes to build
1:44.8	trust with customers and the public in today's post-truth world. The blog inspired and
	...

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