423 Creating Superfans by Brittany Hodak

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 17 February 2023

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

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Summary

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak

About the Book:

What if your customers love your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again…and told their friends to do the same?

In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.

Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands.

Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.

Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for winning – and keeping – customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.

Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives the entire team a shared playbook for tapping into the unmatched power of super fandom.

About the Author:

Brittany Hodak is an award-winning entrepreneur, speaker, and author who has delivered keynotes around the world to organizations including American Express and the United Nations.

She has written hundreds of articles for Forbes, Adweek, Success, and other top publications; she has appeared on programs on NBC, CBS, ABC, and Fox; and she has worked with some of the world's biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton.

Entrepreneur magazine calls her " the expert at creating loyal fans for your brand.”

And, interesting fact – her first job was as a radio station mascot!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/creating-superfans-brittany-hodak

Transcript

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0:00.0	This is Brittany Hodak, author of Creating Super Fans,
0:03.8	How to Turn Your Customers into Lifelong Advocates
0:06.8	and you are listening to the Marketing Book Podcast.
0:10.0	Welcome to the Marketing Book Podcast podcast helping you keep up with the smartest
0:15.8	thinking in the quickly changing field of modern marketing and now here's
0:20.6	your host Douglas Burdett.
0:22.8	Hello, thanks for joining me on the marketing book podcast,
0:25.3	where each week I publish an interview with the author of a new marketing or
0:28.0	sales book, and which has been named as one of the top marketing
0:30.8	podcasts by Forbes and LinkedIn amongst others.
0:33.7	Don't worry about taking notes you can find links to everything linkable in this
0:36.8	episode's website page at marketingbook podcast.com and since I get to read
0:42.0	every book featured on the show, if I can recommend a specific
0:45.2	marketing or sales book or any other resource I know of for whatever challenge you're facing,
0:49.6	send me a LinkedIn connection invite with a message that you're a listener and I will do my best to get
0:54.2	you pointed in the right direction.
0:56.4	This episode is sponsored by marketing architects, creators of the all-inclusive TV advertising
1:01.6	concept that's so revolutionary, they wrote a book about it.
1:05.0	I'll tell you more and how to get a copy of the book in a few minutes.
1:08.0	Now let's get on with the show.
1:12.0	Today we welcome Brittany Hodak to talk about her book Creating Super Fans
1:15.5	How to Turn Your Customers into Lifelong Advocates published by page 2.
	...

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