425 Social Selling by Tim Hughes

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 3 March 2023

⏱️ 92 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Social Selling: Techniques to Influence Buyers and Changemakers by Tim Hughes

About the Book:

Understand how to reach and engage with the modern buyer using this bestseller.

Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage, and market share through social networks.

Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online.

Featuring checklists, tips, and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area.

Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry.

It will be accompanied by a new introductory chapter, and two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts.

Written by a thought leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors, and social media executives who want to embrace the power of social selling in their organizations.

About the Author:

Timothy Hughes is co-founder and CEO of the global social selling company DLA Ignite.

He was listed as one of the top eight sales experts to follow globally by LinkedIn and has been ranked as one of the most influential people in social selling by Onalytica.

He is also the co-author of Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing which was featured on episode 218 of The Marketing Book Podcast in 2019.

And, interesting fact – his undergraduate degree was in electrical engineering!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/social-selling-tim-hughes

Transcript

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0:00.0	This is Timothy Hughes, author of Social Selling Techniques to Influence Buyers and Changemakers, Second Edition, and you are listening to the Marketing Book Podcast.
0:18.2	Welcome to the Marketing Book Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.
0:20.9	And now here's your host, Douglas Birdette.
0:24.0	Hello, thanks for joining me on the marketing book podcast where each week I publish an interview
0:28.0	with the author of a new marketing or sales book and which has been named as one of the top marketing
0:32.0	podcasts by Forbes and LinkedIn amongst others.
0:35.0	Don't worry about taking notes. You can find links to everything linkable in this episode's website page at marketing
0:39.8	book podcast.com and since I get to read every book featured on the show, if I can recommend a specific
0:46.4	marketing or sales book or any other resource I know of for whatever challenge you're facing,
0:51.1	send me a LinkedIn connection invite with a message that
0:53.3	you're a listener and I will do my best to get you pointed in the right direction.
0:57.1	This episode is sponsored by marketing architects, creators of the all-inclusive TV
1:02.2	advertising concept that's so revolutionary, they wrote a book about
1:06.2	it. I'll tell you more and how to get a copy of the book in a few minutes. Now let's get
1:10.6	on with the show.
1:12.0	Today we welcome Timothy Hughes. Let's get on with the show.
1:16.6	Today we welcome Timothy Hughes to talk about the second edition of his book Social Selling Techniques to Influence Buyers and Changemakers published by Kogan Page.
1:22.0	Tim Hughes is co-founder and CEO of the global social selling company, DLA Ignite.
1:28.0	He was listed as one of the top eight sales experts to follow globally by LinkedIn and has been ranked as one of the most
1:34.3	influential people in social selling by Onalytica.
1:38.2	He is also the co-author of Smmarketing How to
1:41.1	achieve Competitive Advantage through blended sales and marketing, which was featured on episode 218 of the Marketing
	...

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