Everybody says, I want to be great, I want to be world class, I want to be top 1%, all those different things, and I don't know that most truly understand the amount of details you have to get right that all end up adding up to create what people deem world class.

I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company. I've built my business through practice, not theory.

Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,

earning a spot on the Inc 500 list of the fastest growing private companies in America.

Our approach has been to take everything we've learned about generating massive growth

within our own organization and help the country's most ambitious and committed law firm owners

do the same for theirs. In each episode of this podcast, I sit down with innovative market

leaders from the legal industry and beyond to learn from those who thrive in the face

of adversity, challenge the status quo, and define what it means to be a true game changer.

This is Jessica, head of coaching strategy at Crisp, and today we're flipping the script

for another special edition episode to get Michael's take on, handling small but persistent quality

dips in a rapidly growing firm, scaling a firm's training process without sacrificing the quality of new hires, and the dilemma of a good enough hire when the team is critically understaffed. Anytime I've hired somebody that I was like, okay, they're fine. They've never amounted to the greatness, ever. And if you wanted to build a truly, true great organization, it's kind of like zoom out. If you didn't have the resource constraints, you didn't have the time constraints, money constraints, et cetera, and you could build the organization with anybody you would possibly want. And there's going to be some people that takes you longer to find. How would you build it? If you could build it one time to be truly excellent world class, five years from today you had to be the best. You wouldn't have any fine people. That's coming up on the

Game Changing Attorney Podcast. world class five years from today you had to be the best you wouldn't have any fine people that's coming

up on the game changing attorney podcast all right welcome to another AMMA this one is actually the last one of 2025. So Michael and I were actually just sitting here talking and reflecting a little bit. And I thought this would be a really great point for you to kind of bring on the podcast as well, Michael, of thinking about just lessons learned this year.

Oh, wow. Where do I begin? We could probably do an entire podcast just on this.

But if I had to go, like, one overarching lesson from this year, there's probably had the

single greatest impact on me.

And look, this is going to be the kind of thing.

I think that somebody listening to this podcast is going to be few that not along, and some

that are like, hey, that sounds like some meta. Some meta cute little, you know, little thing. I don't know how that's applicable to me. And what I've realized is, you know, there really is no finish line. And I say that in the sense that it's like something you always kind of know in the back of your mind, right? Because it's good to have goals. Obviously, you want to have some sort of direction. Like, we always talk about the importance of vision. It's important to have, but we talk about, you know, an ever-expanding vision and an infinite vision, right? So it's not, you know, it's not something you ever really reach and achieve that it can ultimately, once you hit one milestone, you continue to expand and beyond. And it's the same thing, I think think with many areas of life. When you're just getting

started in business, I know a lot of entrepreneurs have a goal of, you know, getting to a million in revenue. And what happens once they get to a million of revenue? You think all their problems are going to go away. And then they get to a million to say, all right, cool, let's go for two million. Right. And then two million becomes five billion and five billion becomes 10 million and 10 becomes 20 and 20 becomes 50, 50 becomes 100, you know, et cetera, et cetera, et cetera. And it every step of the way, you know, Morgan Housel

talks about this, who we've had on the podcast. And when people ask them, they say, like, you know, well, how much money is enough money? And he said, the answer is usually, like, the people give is twice the amount of money that they have, right?

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