422. The Power of Perseverance: Lessons From a $250M Brand with Kara Goldin [Encore Edition]
The Game Changing Attorney Podcast with Michael Mogill
Michael Mogill
5.0 • 539 Ratings
🗓️ 16 December 2025
⏱️ 52 minutes
🧾️ Download transcript
Summary
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| 0:00.0 | The underdog, the person with the new ideas, the person that is focusing on the customer |
| 0:07.8 | is really the one that can outshine them all as long as they have perseverance as part of |
| 0:17.0 | their strategy and they just keep going. |
| 0:20.0 | That's Kara Golden, founder of Hint and the best-selling author of Undaunted. |
| 0:24.6 | That's when I thought, I have a choice. |
| 0:27.9 | I could either quit or I could just throw the gas on and just start going. |
| 0:32.9 | And as long as I've got customers, as long as I've got people that actually want this product and believe what I believe, who cares? |
| 0:45.3 | I'm Michael Mogul, founder and CEO of Crisp, the nation's number one law from growth company. |
| 0:51.3 | I've built my business through practice, not theory. Crisp started with just $500 to my name and has grown to over eight figures in |
| 0:58.6 | revenue over the last few years, earning a spot on the Inc. 500 list of the fastest growing private |
| 1:03.4 | companies in America. Our approach has been to take everything we've learned about generating |
| 1:07.3 | massive growth within our own organization and help the country's most ambitious and committed law firm owners do the same for theirs. In each episode of this podcast, |
| 1:15.2 | I sit down with innovative market leaders from the legal industry and beyond to learn from |
| 1:19.4 | those who thrive in the face of adversity, challenge the status quo, and define what it means |
| 1:23.8 | to be a true game changer. Today, we're revisiting one of our most popular episodes |
| 1:28.8 | from the podcast where I sat down with Kara Golden to discuss the power of building a lovable |
| 1:32.9 | brand, why constant innovation is critical to maintaining a competitive edge, and how to transform |
| 1:38.3 | setbacks into opportunities. Dark days don't last forever. You have to be open to what's coming next. |
| 1:47.0 | And I think in so many situations, |
| 1:50.0 | maybe I could say that I didn't see it coming, |
| 1:53.0 | but often I don't see the light coming. |
| 1:56.0 | And I know that the light is even brighter |
... |
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