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The Game Changing Attorney Podcast with Michael Mogill

422. The Power of Perseverance: Lessons From a $250M Brand with Kara Goldin [Encore Edition]

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Marketing, Entrepreneurship, Business, Management

5.0539 Ratings

🗓️ 16 December 2025

⏱️ 52 minutes

🧾️ Download transcript

Summary

What if the only thing standing between you and the next level is the courage to ignore the experts? In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Kara Goldin, Founder of Hint Water and bestselling author of Undaunted, to reveal what it really takes to build a brand, a company, and a category from the ground up. From rejection and industry pushback to Goliath competitors and well-meaning “experts” who swear your idea won’t work, this conversation is a blueprint for staying unshakably committed to your vision, even when no one else understands it. Here’s what you’ll learn: Why bold ideas are doubted before they’re celebrated — and how to push forward anyway How to distinguish genuine insight from the limiting beliefs of others What it takes to stay persistent when you’re creating something no one has ever done before If you want a real-world example of what unwavering commitment can create, this episode is it. ---- Show Notes: 04:32 — Why Kara says she never would have started Hint if she knew how difficult the journey would be. 06:34 — What it took to create a completely new beverage category and convince buyers it mattered. 08:57 — The moment a senior Coca-Cola executive dismissed her idea and told her Americans “love sweet.” 12:51 — How Kara learned to separate genuine expertise from limiting beliefs disguised as advice. 16:06 — What watching Ted Turner build CNN taught her about conviction and pursuing ideas others doubt. 22:01 — How giving up Diet Coke for her own health became the unexpected catalyst for creating Hint. 30:56 — How little she actually knew about the beverage industry and why that ignorance helped her innovate. 35:25 — How landing Starbucks became a breakthrough moment that suddenly reversed without warning. 39:07 — Why Kara believes dark days don’t last forever and how unexpected opportunities follow adversity. Links & Resources: Hint Water Undaunted by Kara Goldin Ted Turner Steve Jobs ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 262. Roland Frasier — The Secret to Scale: How to Grow Your Business 193. Dan Fleyshman — Just Get Started: A Serial Entrepreneur’s Secret to Success 172. Marcus Lemonis — The Three Keys to Business: People, Process, and Product

Transcript

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0:00.0

The underdog, the person with the new ideas, the person that is focusing on the customer

0:07.8

is really the one that can outshine them all as long as they have perseverance as part of

0:17.0

their strategy and they just keep going.

0:20.0

That's Kara Golden, founder of Hint and the best-selling author of Undaunted.

0:24.6

That's when I thought, I have a choice.

0:27.9

I could either quit or I could just throw the gas on and just start going.

0:32.9

And as long as I've got customers, as long as I've got people that actually want this product and believe what I believe, who cares?

0:45.3

I'm Michael Mogul, founder and CEO of Crisp, the nation's number one law from growth company.

0:51.3

I've built my business through practice, not theory. Crisp started with just $500 to my name and has grown to over eight figures in

0:58.6

revenue over the last few years, earning a spot on the Inc. 500 list of the fastest growing private

1:03.4

companies in America. Our approach has been to take everything we've learned about generating

1:07.3

massive growth within our own organization and help the country's most ambitious and committed law firm owners do the same for theirs. In each episode of this podcast,

1:15.2

I sit down with innovative market leaders from the legal industry and beyond to learn from

1:19.4

those who thrive in the face of adversity, challenge the status quo, and define what it means

1:23.8

to be a true game changer. Today, we're revisiting one of our most popular episodes

1:28.8

from the podcast where I sat down with Kara Golden to discuss the power of building a lovable

1:32.9

brand, why constant innovation is critical to maintaining a competitive edge, and how to transform

1:38.3

setbacks into opportunities. Dark days don't last forever. You have to be open to what's coming next.

1:47.0

And I think in so many situations,

1:50.0

maybe I could say that I didn't see it coming,

1:53.0

but often I don't see the light coming.

1:56.0

And I know that the light is even brighter

...

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