Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, run and grow your small business.

And now here is your host.

Welcome to this episode of The How of Business.

This is Henry Lopez.

And my guest today is Rebecca Ryan.

Rebecca, welcome to the show. Thanks for having me, Henry. Looking forward to this interesting

conversation, you know, as an entrepreneur, how can I possibly predict the future and anticipate

and prepare for, you know, possible impacts on my small business.

Well, Rebecca Ryan is with me today to explain how without a magical crystal ball,

a method of how she helps her clients see what's coming.

So to receive more information about the how business,

including the links to the show notes page for this episode, and how to continue supporting my show and receive exclusive content and discounts

through a Patreon membership, please visit the howab business.com.

So Rebecca Ryan is a noted top 50 professional futurist,

and we'll get her to explain what that is, what is a futurist.

She's also an economist,

a bestselling author, and an entrepreneur herself. And as the founder of next generation consulting, she empowers organizations to create bold and ambitious futures. And it's plural.

And I'll come back to that emphasis. Rebecca is a graduate of Drake University

with a certificate in strategic foresight from the University of Houston, and she is on the

Executive Committee of the Global Association of Professional Futurists. Rebecca lives in the

Madison, Wisconsin area. Rebecca Ryan, welcome to the show. Thanks, Henry.

Excited to have this conversation. You know, this is one of those that can get really woo-woo fast,

...