421: Better Writing Better Service with Caity Cronkhite
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 β’ 522 Ratings
ποΈ 9 May 2022
β±οΈ 46 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
Summary
Better Writing for Better Service experiences for your small business customers with Caity Cronkhite. How can better writing, particularly the technical writing (which can include training content, customer support documents, and even consumer product instructions) that we rely on internally and in communicating and supporting our customers or clients, help us improve the productivity and customer experience of our small business β and as a result our profitability? Caity shares her entrepreneur journey and tips and advice on how better writing means better service.
Henry Lopez is the host of The How of Business podcast β helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Transcript
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| 0:00.0 | Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run and grow your small business. |
| 0:13.1 | And now, here is your host. |
| 0:15.2 | Welcome to this episode of the Howa Business. |
| 0:17.8 | This is Henry Lopez. |
| 0:18.9 | My guest today is Katie Cronkite. Katie, welcome to the show. |
| 0:23.0 | Thank you so much for having me, Henry. This is going to be interesting topic. I don't know that we've |
| 0:27.8 | ever done a deep dive on this specifically, but how can better writing, particularly the technical |
| 0:33.9 | writing, and don't get too hung up on the word technical, but what's referred to as |
| 0:38.2 | technical writing, which can include training content, customer support documents, and even perhaps |
| 0:44.2 | consumer product instructions. So how does that technical writing that we rely on internally and in |
| 0:50.3 | communicating and supporting our customers or clients, how can it help us improve the productivity and customer experiences of our small |
| 0:58.1 | business? And as a result, obviously, our profitability. So Katie is with me today to share |
| 1:03.5 | her entrepreneur journey, very interesting journey, how she got to where she is today, |
| 1:07.7 | and then tips and advice on how to how better writing means better service. |
| 1:13.6 | So we're going to take that angle on it, what I'm calling better writing, better service |
| 1:17.9 | for small business. |
| 1:19.4 | To receive more information about the how a business, including links to the show notes page |
| 1:23.9 | for this episode and how you can continue to support my show and receive |
| 1:28.1 | exclusive content and discounts through a Patreon membership. Please visit the how of business.com. |
| 1:35.5 | Let me tell you a little bit more about Katie and then we'll get into it. Katie Cronkite is the founder |
| 1:39.1 | and CEO of Good Works LLC. Good Words. I should have said, I think I said good works, Good Words LLC |
| 1:46.7 | is an elite technical communications firm based in the Seattle, Washington area. Katie's passionate |
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