Did you know that going small can help you grow big?

This is an absolutely counterintuitive concept, but it works.

Going small can help you grow big.

One of the concepts I teach most is the power of specializing in how it actually makes your business easier and more

profitable. But some of you may be asking, can a niche be too small and how do I know? Today we're

talking about micro niches and I am thrilled to feature several bizchicks community members

who saw their business explode once they chose to serve small.

Before we dig in, may I welcome you to the biz Chicks podcast. I'm your host, Natalie Eckdal.

I'm a business strategist, scrunchy lover, out-of-the-box thinker, author, speaker, mama, MBA, and CEO of BizChicks, Inc.

Our business is dedicated to helping women entrepreneurs grow and scale their businesses

while retaining more profit, my favorite word, and creating more time for their VIPs.

My VIPs are my husband Mark and our three kids ages 5 to 18 and our new kittens, Missy and Max.

I have a very full life running a home family and this dream business where we coach and train high performing women entrepreneurs from around

the world. We get a lot done here, not because I am superwoman, but because I have teams and coffee.

I have help at home and in the business. I always encourage women to get as much help as they can

afford. And remember, just because you can do something does not mean that you should.

So many people are drawn to creating something that has mass market appeal.

When the truth is, they could have a business that is both highly profitable and very easy

to run and grow by serving a small group of people.

This episode is a great follow-up to episode 406, which I recorded a few

months ago, Discover your Blue Ocean superpower. If you have not gone through the free training

and workbook for that episode, go to bizchicks.com slash superpower to get instant access. Remember we spell chicks with an X here.

...