Welcome to the MyBuddyGreen podcast. I'm Jason Wackeb, founder and co-CEO of MyBuddyGreen and your host.

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Hey everyone, today we have husband and wife Nathan Furr and Susanna Harman Furr,

who are the best-selling authors of a book titled The Upside of Uncertainty. A guide to finding

possibility in the unknown. And wow, talk about timeliness. We need a book like this. There's more

uncertainty in the world, more than ever. And you actually have to talk about a world uncertainty

index, which we're going to get into. And so, I'm going to start from the beginning. Your husband

and wife, you know, your researcher, your researcher and entrepreneur vastly different fields.

Why the fascination with uncertainty, which ultimately leads to this book?

Yeah, I mean, it really started well over a decade ago. A lot of what I do is I interview

innovators to understand, like, how do you get ideas and how do you test ideas. But one thing that

struck me in that process was to do anything new, to do one of these cool new things. They always

had to go through uncertainty first. And I struggle with it. And so, I was really curious about what

could I learn from them that would help me. Because obviously, I want to get to new possibilities

and new things. But how? Whereas Susanna, I think, was, I'll let her speak for herself. But she,

one thing that the things I admire about her, she is, she is, somebody who is willing to walk

through uncertainty has a lot of wisdom. She's the innovator and the entrepreneur between us. So,

I'm kind of like the nerd who's scared of it, who studies it. And she's kind of like the intuitively

wise, but also experienced person who does it well. Yeah. And I would just add that the reason why we

decided to write it together is because in our lives, we've navigated by our own choice,

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