#419 - Major Seller Fulfilled Prime Changes: What You Need to Know Before June 29

Selling on Amazon with Andy Isom

Andy Isom

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 15 May 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Amazon just dropped a major update to Seller Fulfilled Prime—and it’s going to impact every seller using a 3PL or fulfilling Prime orders from their own warehouse. Starting June 29, 2025, new rules are going into effect that will tighten trial requirements, enforce order minimums, and introduce new performance protections and penalties.

In this episode, I break down exactly what’s changing and how to stay eligible without risking your Prime badge. I also share behind-the-scenes updates from my own business, including:

A liquidation project I’m running for a wholesale client
Exciting progress with all five of my Black Panther done-for-you clients now that tariffs have dropped
And how one of my Weavos clients has already hit $853 in sales halfway through May—outpacing all of April for this revival project

Plus, I explain how Amazon’s new OTDR protection works using Shipping Settings Automation and Buy Shipping—and why that combo might be your best defense against Prime suspension.

Want help figuring out if SFP is worth it for your brand—or how to stay compliant with the new rules?

👉 Get a free brand audit at www.weavos.io

Or DM me “audit” on Instagram or LinkedIn, and I’ll personally get you pointed in the right direction.

All my resources can be found here: www.andyisom.com

Transcript

Click on a timestamp to play from that location

0:00.0	Amazon dropped a big update to seller-fulfilled prime shipping this week.
0:04.4	If you're fulfilling prime orders from your own warehouse or a 3PL, these new rules could unlock major growth and higher conversion rates or get your prime badge revoked very fast.
0:25.9	What's up guys?
0:28.7	Welcome back to Built by Business with Andy Isom.
0:32.2	We've got an Amazon seller update for you guys today.
0:33.1	Happy Thursday.
0:41.1	But first, before we get into the update regarding seller fulfilled prime, I do want to give you guys a little behind the scenes of something I want to share a lot more frequently with you.
0:45.4	Things that I'm working on this week results that we're getting for our clients as well.
0:56.0	I'm managing an active liquidation right now for one of my wholesale clients to move their dead inventory and obviously free up their cash and get rid of those long-term storage fees.
1:01.8	I shared a little bit about this a couple days ago. So the next step to get out of this wholesale scam, this wholesale automation they were part of, is to get rid of this inventory as quickly as
1:07.5	possible. So we're using the Amazon liquidation to offload this inventory,
1:11.8	try to recover as much as we possibly can. To be frank, this is a terrible product that was
1:17.4	purchased and given to this client. So very unfortunate, but we're here to help. So again,
1:22.8	if you guys are caught up in issues like this with wholesale automation and stuff like that and
1:27.4	you need help
1:28.0	getting out of it, getting a fresh, clean start. Don't hesitate to reach out. Other big, big news,
1:33.7	obviously, this week. We've already covered it. The updates on the terrace. So now we are fully back in
1:38.5	action with all five of my Black Panther done for you clients. This is where I build their brand
1:43.5	and launch their product
1:44.5	from zero. Me and my team work closely together. I'm working with my graphic designers, product
1:49.9	developers, product research team, sourcing agents to and logistics providers, shipping providers,
1:55.5	all the people that I network with to launch this brand and product for and products, I guess I
	...

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