Online digital course industry is completely dead.

And that's coming from someone who has sold thousands of dollars worth of online courses over the past five to seven years.

And it's not because people don't want to learn on their own anymore.

It's because chat GPT has changed the game forever. What's up guys?

Welcome back to Built by Business with Andy Isam.

We're talking about real strategy of people building brands, not just buying blueprints.

This is something that I've teased at for the last few podcast episodes,

and so I wanted to dedicate today's episode to this subject. And it's also kind of going a little bit

more in depth about the future of my own intentions with my own personal brand, as well as

kind of with my Wevos agency. The old online digital course model is completely dead. Back in the day,

before AI, before chat GPT, online courses were built around information scarcity. So if I created

an online course or whoever creates an online course packaged up the right steps on how to

launch a brand on Amazon, how to lose 30 pounds, how to make sourdough

bread. People would pay for that access. Information around certain topics like how to start a

brand on Amazon or again how to cook the best sourdough bread was scarce and it may be even

difficult to find on free platforms like YouTube. But now anyone can ask ChatGPT for a step-by-step

Amazon FBA launch plan or even more in-depth build an entire start-to-finish course for me,

specifically how to launch a brand on Amazon. And in a matter of seconds or minutes, Chat

GPT will map out for you an entire course that most people could have and would have sold

for thousands of dollars just a few years ago. You can do this for almost any topic on earth,

day trading, e-commerce, cooking, weight loss. In fact, Chad

Chb-T is so powerful now. You can take pictures of your boat motor and ask it to instruct you

...