419 Belonging to the Brand by Mark Schaefer

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 20 January 2023

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer

About the Book:

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations.

He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

Highlights include:

How community relates to the emotional connections developed via social media and content
Why demographic, technological, and societal trends favor a new community strategy
A new view of the ROI of community
How a community strategy upends traditional marketing management
The psychological connection between communities and brands
Why NFTs and the metaverse change the game for community strategy
Powerful brand benefits overlooked by most community strategies today

Through extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling, and actionable blueprint for the modern brand community.

About the Author:

Mark Schaefer is a globally-recognized keynote speaker, college educator, marketing consultant, and author.

His blog is one of the top marketing blogs in the world and his Marketing Companion podcast is one of the top business shows.

Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services with Schaefer Marketing Solutions.

He specializes in marketing training and strategy with clients as diverse as Dell, Johnson & Johnson, Adidas, and the US Air Force.

He has advanced degrees in marketing and organization development and is a faculty member of The Graduate Studies program at Rutgers University. A career highlight for Mark was studying under Peter Drucker while earning his MBA.

And, interesting fact – Mark was popular in school, but to his parents’ dismay, teachers noted on report cards that he was the class clown!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/belonging-brand-mark-schaefer

Transcript

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0:00.0	This is Mark Schaefer, author of belonging to the brand, why Community is the Last Great Marketing Strategy,
0:09.0	and you are listening to the Marketing Book Podcast.
0:14.0	Welcome to the Marketing Book Podcast. Welcome to the Marketing Book Podcast,
0:16.0	helping you keep up with the smartest thinking
0:19.0	in the quickly changing field of modern marketing.
0:22.0	And now here's your host, Douglas Birdette.
0:25.0	Hello, thanks for joining me on the Marketing Book Podcast, where each week I publish an interview
0:29.2	with the author of a new marketing or sales book and which has been named as one of the top marketing
0:33.3	podcast by Forbes and LinkedIn amongst others. Don't worry about taking notes you can
0:37.8	find links to everything linkable in this episode's website page at
0:40.7	marketing book podcast.com and since I get to read every book featured on the
0:45.6	show if I can recommend a specific marketing or sales book or any other resource
0:50.3	I know of for whatever challenge you're facing. Send me a LinkedIn
0:53.2	connection invite with a message that you're a listener and I will do my best to
0:56.6	get you pointed in the right direction. This episode is sponsored by marketing
1:00.5	architects, creators of the all-inclusive TV advertising concept that's so revolutionary,
1:06.7	they wrote a book about it.
1:07.9	I'll tell you more and how to get a copy of the book in a few minutes.
1:11.0	Now let's get on with the show. Today we welcome back Mark Schaefer to talk about his book
1:17.5	belonging to the brand why community is the last great marketing strategy. Mark Schaefer is a talented and
1:24.8	adorable globally recognized keynote speaker, college educator, marketing
1:29.8	consultant, and author. His blog is one of the top marketing blogs in the world and
	...

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