418 Myths of Social Media by Ian MacRae

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 13 January 2023

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Myths of Social Media: Dispel the Misconceptions and Master Social Media (2nd Ed.) by Michelle Carvill and Ian MacRae

About the Book:

Everyone knows that social media is free, millennials are all adept social media experts, and businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic.

Don't they?

The use of social media as a business tool is dominated by falsehoods, fiction, and fabrications.

In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practices.

Using helpful and instructive, sometimes entertaining, and occasionally eye-watering examples of what you should and should not do, Myths of Social Media bunks the most commonly held myths and shows you how to use social media effectively for work and at work.

About the Author:

Ian MacRae is a work psychologist, consultant, speaker, author, and Managing Director of High Potential Psychology.

He works with and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment that has been translated into dozens of languages and used by over 50,000 people around the world.

He has published six books which have been translated into 10 different languages including Myths of Work: Dispel the Misconceptions and Succeed in the World of Work, Dark Social: Understanding the Darker Side of Work, Personality and Social Media, High Potential: How To Spot, Manage And Develop Talented People At Work, and Motivation and Performance: A Guide to Motivating a Diverse Workforce

And, interesting fact - despite living in the UK and having a Scottish name, he doesn’t have a Scottish accent – he is from Canada!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/myths-social-media-ian-macrae

Transcript

Click on a timestamp to play from that location

0:00.0	This is Ian McCray co-author of Myths of Social Media, dispel the misconceptions and master social media, and you are listening to the marketing book podcast.
0:10.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.
0:18.0	And now here's your host, Douglas Birdette.
0:21.0	Hello, thanks for joining me on the marketing book podcast where each week I publish an interview
0:25.3	with the author of a new marketing or sales book and which has been named as one of the top marketing
0:29.4	podcasts by Forbes and LinkedIn, amongst others.
0:32.6	Don't worry about taking notes.
0:33.7	You can find links to everything linkable
0:35.2	in this episode's website page
0:36.7	at marketingbook podcast.com.
0:38.9	And since I get to read every book featured on the show,
0:42.0	if I can recommend a specific
0:44.0	marketing or sales book or any other resource I know of for whatever challenge you're
0:47.8	facing
0:48.5	send me a LinkedIn connection invite with a message that you're a listener and I
0:51.5	will do my best to get you pointed in the right direction.
0:55.0	This episode is sponsored by marketing architects, creators of the all-inclusive TV advertising
1:00.2	concept that's so revolutionary, they wrote a book about it. I'll tell you more and
1:04.8	how to get a copy of the book in a few minutes. Now let's get on with the show.
1:10.6	Today we welcome Ian McCray to talk about the second edition of the book he is co-authored
1:15.0	with Michelle Carville.
1:16.5	Myths of Social Media dispel the misconceptions and master social media published by Kogan Page. Ian McCrae is a work psychologist, consultant, speaker, author, and
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Douglas Burdett, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Douglas Burdett and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.