416: Words, Phrases & Tactics to NEVER Use in Your Marketing Materials

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 9 December 2020

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Marketing isn’t just having a great offer — It’s the ability to POSITION your offer in a way that makes it not only irresistible to the right clients and customers, those people who without-a-doubt NEED what you’re selling, but also sells the value of what you’ve created in a way that clearly communicates its benefit and positions it correctly so people know if it was created with them in mind. So let’s get into some marketing practices to portray the BEST messaging that not only supports your audience and encourages them to eventually click purchase with you, but that also positions your offers in a way that’s confident, clear, and cuts through all the noise. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/marketingwords/

Transcript

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0:00.0	Even though marketing is fast paced, we should always slow down to learn.
0:05.5	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing,
0:10.7	numbers, and helping you to navigate both the messy and the magical seasons of this thing
0:15.0	called life.
0:16.0	I'm a small-town mama who took a $300 camera, grew a successful photo-biz, and now I
0:20.6	work from home and run a seven-figure online business.
0:23.4	I teach you the tried and true secrets to building a career you adore.
0:27.4	Do I die away from the real talk?
0:29.4	No way.
0:30.4	Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:33.9	Think of this as your one-stop shop for happy hour with a gal pal mixed with business school.
0:38.4	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged
0:42.2	while you learn.
0:43.4	This is the Gold Digger Podcast.
0:46.2	There's a lot of weight in the words that we choose.
0:48.9	Like anyone who grew up with siblings or whoever had a tip with a friend or their partner
0:53.1	knows this to be true through and through.
0:55.8	Parents are powerful.
0:56.8	They can cut.
0:57.8	They can cause fear.
0:58.8	They can tear down just as much as they can empower, uplift, and brighten someone's
1:02.9	day.
	...

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