415: Pricing 101: How to Get Paid What You’re Worth

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 7 December 2020

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Valuing your products and services can feel like an abstract process. However, there are some key components of pricing and valuation that will shift the way you look at your offers -- whether they’re product or service-based -- and help you effectively put a value on your work that supports your overall brand strategy. I am thrilled to share the mic with Sari De to dig into pricing advice that you can put into practice today. As a coach, Sari has worked with big name Fortune 100 companies, global ad agencies, even Google, to help women navigate the system and get paid what they’re worth. Let’s talk about all things pricing -- how price plays into your branding, why you need to stop downplaying your offers, and how to influence how others perceive your value. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/saride/

Transcript

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0:00.0	What you're doing is important and valuable work.
0:03.8	It's why clients are even talking to you in the first place because they need what you
0:07.7	do.
0:08.7	So charge them for it.
0:10.6	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing
0:15.9	numbers and helping you to navigate both the messy and the magical seasons of this thing
0:20.3	called life.
0:21.3	I'm a small town mama who took a $300 camera, grew a successful photo biz and now I work
0:26.2	from home in Runa 7 figure online business.
0:28.7	I teach you the tried and true secrets to building a career you adore.
0:32.6	Shia away from the real talk?
0:34.2	No way.
0:35.2	Money, hardship, growth, loss and marketing are all topics we discuss here.
0:39.2	Think of this as your one stop shop for happy hour with a gal pal mixed with business school.
0:43.7	Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged
0:47.4	while you learn.
0:48.7	This is the Gold Digger Podcast.
0:51.5	Every month I do an informal survey of the Gold Digger audience.
0:55.6	Maybe you've seen the posts on Instagram or in the Gold Digger Podcast Facebook insiders
1:00.2	group.
1:01.2	The reason that shows crossed over 400 episodes is frankly because of you.
1:05.2	And so I want to continue bringing you the topics and the conversations that you want
	...

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