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Hello, everybody, and welcome to another episode of the series sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripted, and unrehearsed, organic conversation about serious

strategies for serious sellers of any level in the e-commerce world.

And we've got a couple of people from the opposite side of the world in Australia here.

This is, you know, both of your first time on this podcast. And so what I like to do first is just to kind of get to know you guys a little bit more. First of all, have we ever met in person at like an event? No. Do we only know each other online? I'm not sure. Sellerfest, were you there? I don't know if I saw you at Cellar Fest.

I think that was the last time I was in Vegas in 2019. Cellar Con or Cellar Fest? Oh, sorry, Salar Con. Sorry, Salar Con. Could be. Could be. I mean, if I met you three days ago, I'd forgot, you know, my memory is so bad. I wouldn't have remembered. You could have said, oh yeah, well, you know, we hung out.

I've been like, yeah, there we go, yeah, sure, okay.

Oh, yeah, I'll remember that nightclub we went to, remember that party?

Oh, yeah. Remember that nightclub we went to? Remember

that party? Oh, my goodness. Yeah, you promised me a thousand dollars. Oh, yeah. Whoops.

anyways all right so let's just you know i like doing this as if we met ran into each other you know at one of these socials at one of the events but which by the way i suggest to everybody

to do is it's really great to network when you ran into each other, you know, at one of these socials at one of the events, but which, by the way,

I suggest to everybody to do is it's really great to network when you go to these events. Don't just stay in your shell. So, so Chris, let's start with you. What's your background? Are you born and raised in Melbourne over there or? Yeah. I'll spend a bit of time in the UK, but that's not important. So I started the e-commerce journey actually back in 2001.

So I started an e-commerce journey actually back in 2001.

So I launched my first brand on Google at the time for a product that I'd invented

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