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You've Been Heard

414- The Complexity of Simplicity w/Antonio Marin

You've Been Heard

Philip Howard

Tech News, Technology, Business, Management, News

0.00 Ratings

🗓️ 7 April 2026

⏱️ 50 minutes

🧾️ Download transcript

Summary

Antonio Marin spent decades thinking CIOs earn their seat by talking technology. Then he learned business leaders don't care about CPU utilization, they care about business outcomes.

Transcript

Click on a timestamp to play from that location

0:00.0

Well, welcome back to another you've been heard.

0:12.5

Today we've got Antonio Marine, who is joining us and joining a new organization.

0:18.8

So, Antonio, I know that you have been involved in talking to many a C-suite, and you don't

0:25.2

like to talk about the technology.

0:26.7

You want to talk about something besides technology.

0:30.1

So do me a favor, introduce yourself, and let us know what you like to talk about.

0:34.7

First of all, Mike, thank you for having me.

0:36.6

I'm really excited to be part of your podcast and to reach all your listeners.

0:41.0

So thank you so much for your opportunity.

0:43.8

You're right.

0:44.6

As a CIO and I will learn my career, not only as a CIO, but even since I was in Helpersk,

0:51.9

technology is something that we do.

0:55.4

It's a tool in our toolbox.

0:58.4

But reality, what we're doing in an organization is business outcomes.

1:03.8

Right.

1:04.2

So when I talk to C-Suite members, I love to enter the world.

1:10.4

If I'm talking to the CFO, I want to hear everything about what finance has to do,

1:15.6

operations, logistics, procurement, and everything in supply chain.

1:20.4

Because the more I know about what they do and how they do it,

1:24.5

and we can have that conversation in a level that they feel very comfortable with.

1:30.4

First of all, creates a lot of ideas.

1:33.8

If we start talking about new things, it's like, okay, have you thought about this?

...

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