414. Four Ways to be a Feel-Good Brand in 2021
The Chris Harder Show
Chris Harder
4.9 • 1.5K Ratings
🗓️ 25 November 2020
⏱️ 14 minutes
🧾️ Download transcript
Summary
In This Episode You Will Learn About:
- How crowded the online market will be next year
- Gaining attention by becoming a feel-good brand
- Leaning into positive marketing
- Sharing your success stories
- Over-serving your audience
- Censoring negativity
Resources:
- Text COACHING to 310-421-0416 to find out if you want to work with me in any way
Show Notes:
The online marketplace is going to be crowded in 2021. Anyone who wasn't already online this year has scrambled to make an online footprint for themselves. That means it's your job to fight for attention and stand out amongst the crowds. One very easy, very doable way to do that is to become a feel-good brand. I'm going to give you four ways you can become a feel-good brand and capitalize on this opportunity.
Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com
Transcript
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| 0:00.0 | But guys, you need to realize that with all of the challenges that 20 to 21 is going to present, |
| 0:05.8 | people will flock to feel good brands because humans seek two things. |
| 0:12.1 | They seek certainty,. They seek certainty and they seek release. |
| 0:21.0 | Welcome everybody this is for the love of money where we are making you |
| 0:25.7 | unapologetic about your pursuit of success by sharing the tools, tips and |
| 0:30.6 | stories of those who have already made it. |
| 0:33.6 | My name is Chris Harder and each week I will bring you incredible guests |
| 0:38.3 | in order to prove that when good people make good money, |
| 0:41.6 | they do great things. |
| 0:43.3 | Hey everybody, welcome back to another amazing episode of For the Love of Money. |
| 0:50.9 | Today we're going to talk about how to stand out in 2021. |
| 0:53.5 | Listen you guys have heard me talk a lot lately about the challenge that presents itself |
| 0:59.1 | in 2021. How crowded it's going to be online. Do you guys know what impressions are? So impressions are if you are scrolling to your feed on Instagram for each person for each post you see that's an impression and when everybody is flocking online |
| 1:16.2 | shifting their business from brick and mortar because of all the COVID shutdowns and everything else |
| 1:20.7 | and trying to shift online that is going to end up where it's a sea of people |
| 1:27.0 | fighting for these impressions and so your impressions right when you want to sell |
| 1:32.1 | something when you want to sell something, |
| 1:32.7 | when you want to share something, |
| 1:33.8 | when you want somebody to opt into something, |
| 1:36.4 | you earning an impression is gonna be tougher and tougher |
| 1:39.7 | because there's gonna be so many people fighting for them. |
| 1:41.7 | And that's why I say, it going to be so crowded online in 2021. |
... |
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