So we have our 4th of July styles, right? And again, every year we're kind of coming out with new fresh 4th of design styles.

So what we would do historically is we would look at, okay, how many 4th of July bandanas did we sell last year?

Here's where we fell into that trap of forecasting inventory based on last year's sales.

We were only paying attention to our sales. We were not paying

attention to demand in the market. What's up guys? You're listening to another episode of

Selling on Amazon with Andy Isam.

Past sales are a poor predictor of future sales.

I talked about this topic on my weekly coaching Q&A call with the members of my coaching program.

Shout out to those of you who were on that call live with me last week. And of course,

all my students who watched the replay in my coaching community. But I felt like this would be a good

topic for a podcast episode. And this is one of those honest and transparent episodes for you

guys from our own brand and our own business. And I try to remind my students

this all the time when I'm, you know, coaching and doing my calls and everything. I don't self-proclaimed

to be the best smartest person in the world when it comes to running a business or e-commerce.

And like I've said on the podcast before as well, I just have a passion

for teaching and helping others. Like I really enjoy, you know, trying to solve complex problems. I kind of

view online business as a game, which is why I've dabbled in so many different online

businesses. It's like playing different games, finding the game that you're good at, the game that you like,

and then figuring things out and learning and, you know, reaching new levels.

And again, I'm not the best player of the game, but I like to help other people avoid the obstacles and the challenges.

And we could even say defeat the bosses of the game that is

Amazon and e-commerce. So again, with that little reminder here, this is one of those lessons

...